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Author Topic: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand  (Read 665 times)

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Offline rangerrebew

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Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« on: November 10, 2025, 07:06:40 am »
Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
11/07/2025 / By Cassie B.


Ford may terminate its electric F-150 Lightning after massive losses.

Sales of the electric truck are dramatically lower than its gas-powered counterpart.

The vehicle’s high price and practical drawbacks like reduced range have hurt demand.

Ford is now pivoting to develop a smaller, more affordable electric pickup.

This signals a major setback for the large, expensive electric truck segment.

https://www.climate.news/2025-11-07-ford-billion-ev-losses-demand.html
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Online DB

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #1 on: November 10, 2025, 08:23:31 am »
Duh...

Ford's management who did this should all be looking for jobs.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #2 on: November 10, 2025, 08:34:55 am »
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew
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Offline Texas Yellow Rose

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #3 on: November 10, 2025, 08:36:53 am »
Quote from: IsailedawayfromFR on November 10, 2025, 08:34:55 am
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew
:thumbsup:
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Offline Hoodat

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #4 on: November 10, 2025, 09:14:17 am »
Considers?  Ya think?
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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #5 on: November 10, 2025, 10:57:36 am »
Shocked. Shocked, I tell you.
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #6 on: November 10, 2025, 11:09:45 am »
Quote from: IsailedawayfromFR on November 10, 2025, 08:34:55 am
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew

Anybody who owns FMCO stock should be raising hell.
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Offline Wingnut

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #7 on: November 10, 2025, 11:10:49 am »
Ford like Flounder, messed up by trusting the Government.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #8 on: November 11, 2025, 09:48:57 pm »
Quote from: Wingnut on November 10, 2025, 11:10:49 am
Ford like Flounder, messed up by trusting the Government.
And Ford, like Flounder, likewise wound up damaging their car.
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Offline the OlLine Rebel

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #9 on: November 11, 2025, 10:00:09 pm »
Quote from: mountaineer on November 10, 2025, 10:57:36 am
Shocked. Shocked, I tell you.

I c what u did there
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Offline the OlLine Rebel

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #10 on: November 11, 2025, 10:03:38 pm »
Maybe instead of building likewise useless mini trucks, Ford can return to making actual “cars”.  Cannot believe they dumped the Fusion which was so popular.

I understand the government regulation nonsense, just would be nice to have regular cars.
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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #11 on: November 11, 2025, 10:06:31 pm »
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Offline rustynail

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #12 on: Today at 07:57:34 am »
The Toyota Helux Champ will soon be on the American market! It’s a light-duty, basic pickup truck that will likely sell for less than $20k. Until today, U.S. regulations made it impossible to sell in our markets.
https://x.com/WallStreetMav/status/1996440828533706976


President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach

https://x.com/RSBNetwork/status/1996321348092567623
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Offline Wingnut

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #13 on: Today at 09:47:11 am »
Quote from: rustynail on Today at 07:57:34 am
The Toyota Helux Champ will soon be on the American market! It’s a light-duty, basic pickup truck that will likely sell for less than $20k. Until today, U.S. regulations made it impossible to sell in our markets.
https://x.com/WallStreetMav/status/1996440828533706976


President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach

https://x.com/RSBNetwork/status/1996321348092567623

I want one.  Maybe this will force the big three to build an affordable truck again.
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Online DefiantMassRINO

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #14 on: Today at 09:49:36 am »
Any plans for an electric El Camino or Gremlin?


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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #15 on: Today at 09:56:04 am »
Quote from: DefiantMassRINO on Today at 09:49:36 am
Any plans for an electric El Camino or Gremlin?
Bring back the AMC Pacer!!
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Offline Wingnut

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #16 on: Today at 10:12:06 am »
Quote from: mountaineer on Today at 09:56:04 am
Bring back the AMC Pacer!!

The 4 wheeled terrarium!
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #17 on: Today at 11:14:39 am »
Quote from: Wingnut on Today at 10:12:06 am
The 4 wheeled terrarium!

One of the ugliest cars ever made, second only to the Aztec.
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #18 on: Today at 01:01:12 pm »
Quote from: Cyber Liberty on Today at 11:14:39 am
One of the ugliest cars ever made, second only to the Aztec.

A Gremlin would be a strong contender for that title as well.
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Offline Wingnut

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #19 on: Today at 01:08:20 pm »
Quote from: Bigun on Today at 01:01:12 pm
A Gremlin would be a strong contender for that title as well.

We had a  Levi's edition gremlin.  You couldn't kill that thing.  But like the yugo it came standard with heated rear hatch window defroster so your hand kept warm when you pushed it.
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Offline verga

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #20 on: Today at 03:05:17 pm »
Quote from: rustynail on Today at 07:57:34 am
The Toyota Helux Champ will soon be on the American market! It’s a light-duty, basic pickup truck that will likely sell for less than $20k. Until today, U.S. regulations made it impossible to sell in our markets.
https://x.com/WallStreetMav/status/1996440828533706976


President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach

https://x.com/RSBNetwork/status/1996321348092567623
I at least want a test drive.
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Offline verga

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #21 on: Today at 03:06:30 pm »
Quote from: mountaineer on Today at 09:56:04 am
Bring back the AMC Pacer!!
I would give up driving before I ever owned san AMC product.
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In a time of universal deceit - telling the truth is a revolutionary act.
�More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction. Let us pray we have the wisdom to choose correctly.�-Woody Allen
If God invented marathons to keep people from doing anything more stupid, the triathlon must have taken him completely by surprise.

Online DCPatriot

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #22 on: Today at 03:14:43 pm »
Quote from: verga on Today at 03:05:17 pm
I at least want a test drive.

Electric vehicles should all have the same mandatory universal battery mounts/design.

This way, when a more efficient tech becomes available, it should be adaptable to your vehicle.

But why Ford Motor Co. would put such an amount ($13B) into the world's #1 selling pickup truck?
Quote
The best-selling pickup truck in the world is the Ford F-Series, which has maintained its top position for over 40 years. In 2025, it continues to lead the market with a significant share

Smells like a money laundering operation...
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Offline Wingnut

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #23 on: Today at 03:18:21 pm »
Quote from: verga on Today at 03:06:30 pm
I would give up driving before I ever owned san AMC product.

!st car I had was a 67 Rambler Rebel SST.  Great car except for the engine....the transmission...
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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #24 on: Today at 04:25:33 pm »
Quote from: Cyber Liberty on Today at 11:14:39 am
One of the ugliest cars ever made, second only to the Aztec.
I always thought it looked like an old toaster. My father's employer gave him one to drive for a while, and it really enhanced the look of our driveway.  :laugh:
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