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Author Topic: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand  (Read 1379 times)

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Offline rangerrebew

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Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« on: November 10, 2025, 07:06:40 am »
Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
11/07/2025 / By Cassie B.


Ford may terminate its electric F-150 Lightning after massive losses.

Sales of the electric truck are dramatically lower than its gas-powered counterpart.

The vehicle’s high price and practical drawbacks like reduced range have hurt demand.

Ford is now pivoting to develop a smaller, more affordable electric pickup.

This signals a major setback for the large, expensive electric truck segment.

https://www.climate.news/2025-11-07-ford-billion-ev-losses-demand.html
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Online DB

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #1 on: November 10, 2025, 08:23:31 am »
Duh...

Ford's management who did this should all be looking for jobs.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #2 on: November 10, 2025, 08:34:55 am »
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew
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Offline Texas Yellow Rose

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #3 on: November 10, 2025, 08:36:53 am »
Quote from: IsailedawayfromFR on November 10, 2025, 08:34:55 am
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew
:thumbsup:
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Offline Hoodat

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #4 on: November 10, 2025, 09:14:17 am »
Considers?  Ya think?
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #5 on: November 10, 2025, 10:57:36 am »
Shocked. Shocked, I tell you.
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Offline Bigun

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #6 on: November 10, 2025, 11:09:45 am »
Quote from: IsailedawayfromFR on November 10, 2025, 08:34:55 am
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew

Anybody who owns FMCO stock should be raising hell.
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #7 on: November 10, 2025, 11:10:49 am »
Ford like Flounder, messed up by trusting the Government.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #8 on: November 11, 2025, 09:48:57 pm »
Quote from: Wingnut on November 10, 2025, 11:10:49 am
Ford like Flounder, messed up by trusting the Government.
And Ford, like Flounder, likewise wound up damaging their car.
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Offline the OlLine Rebel

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #9 on: November 11, 2025, 10:00:09 pm »
Quote from: mountaineer on November 10, 2025, 10:57:36 am
Shocked. Shocked, I tell you.

I c what u did there
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Offline the OlLine Rebel

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #10 on: November 11, 2025, 10:03:38 pm »
Maybe instead of building likewise useless mini trucks, Ford can return to making actual “cars”.  Cannot believe they dumped the Fusion which was so popular.

I understand the government regulation nonsense, just would be nice to have regular cars.
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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #11 on: November 11, 2025, 10:06:31 pm »
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Offline rustynail

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #12 on: December 04, 2025, 07:57:34 am »
The Toyota Helux Champ will soon be on the American market! It’s a light-duty, basic pickup truck that will likely sell for less than $20k. Until today, U.S. regulations made it impossible to sell in our markets.
https://x.com/WallStreetMav/status/1996440828533706976


President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach

https://x.com/RSBNetwork/status/1996321348092567623
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #13 on: December 04, 2025, 09:47:11 am »
Quote from: rustynail on December 04, 2025, 07:57:34 am
The Toyota Helux Champ will soon be on the American market! It’s a light-duty, basic pickup truck that will likely sell for less than $20k. Until today, U.S. regulations made it impossible to sell in our markets.
https://x.com/WallStreetMav/status/1996440828533706976


President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach

https://x.com/RSBNetwork/status/1996321348092567623

I want one.  Maybe this will force the big three to build an affordable truck again.
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Online DefiantMassRINO

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #14 on: December 04, 2025, 09:49:36 am »
Any plans for an electric El Camino or Gremlin?


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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #15 on: December 04, 2025, 09:56:04 am »
Quote from: DefiantMassRINO on December 04, 2025, 09:49:36 am
Any plans for an electric El Camino or Gremlin?
Bring back the AMC Pacer!!
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #16 on: December 04, 2025, 10:12:06 am »
Quote from: mountaineer on December 04, 2025, 09:56:04 am
Bring back the AMC Pacer!!

The 4 wheeled terrarium!
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #17 on: December 04, 2025, 11:14:39 am »
Quote from: Wingnut on December 04, 2025, 10:12:06 am
The 4 wheeled terrarium!

One of the ugliest cars ever made, second only to the Aztec.
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Offline Bigun

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #18 on: December 04, 2025, 01:01:12 pm »
Quote from: Cyber Liberty on December 04, 2025, 11:14:39 am
One of the ugliest cars ever made, second only to the Aztec.

A Gremlin would be a strong contender for that title as well.
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #19 on: December 04, 2025, 01:08:20 pm »
Quote from: Bigun on December 04, 2025, 01:01:12 pm
A Gremlin would be a strong contender for that title as well.

We had a  Levi's edition gremlin.  You couldn't kill that thing.  But like the yugo it came standard with heated rear hatch window defroster so your hand kept warm when you pushed it.
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Offline verga

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #20 on: December 04, 2025, 03:05:17 pm »
Quote from: rustynail on December 04, 2025, 07:57:34 am
The Toyota Helux Champ will soon be on the American market! It’s a light-duty, basic pickup truck that will likely sell for less than $20k. Until today, U.S. regulations made it impossible to sell in our markets.
https://x.com/WallStreetMav/status/1996440828533706976


President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach

https://x.com/RSBNetwork/status/1996321348092567623
I at least want a test drive.
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Offline verga

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #21 on: December 04, 2025, 03:06:30 pm »
Quote from: mountaineer on December 04, 2025, 09:56:04 am
Bring back the AMC Pacer!!
I would give up driving before I ever owned san AMC product.
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If God invented marathons to keep people from doing anything more stupid, the triathlon must have taken him completely by surprise.

Online DCPatriot

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #22 on: December 04, 2025, 03:14:43 pm »
Quote from: verga on December 04, 2025, 03:05:17 pm
I at least want a test drive.

Electric vehicles should all have the same mandatory universal battery mounts/design.

This way, when a more efficient tech becomes available, it should be adaptable to your vehicle.

But why Ford Motor Co. would put such an amount ($13B) into the world's #1 selling pickup truck?
Quote
The best-selling pickup truck in the world is the Ford F-Series, which has maintained its top position for over 40 years. In 2025, it continues to lead the market with a significant share

Smells like a money laundering operation...
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #23 on: December 04, 2025, 03:18:21 pm »
Quote from: verga on December 04, 2025, 03:06:30 pm
I would give up driving before I ever owned san AMC product.

!st car I had was a 67 Rambler Rebel SST.  Great car except for the engine....the transmission...
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Online mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #24 on: December 04, 2025, 04:25:33 pm »
Quote from: Cyber Liberty on December 04, 2025, 11:14:39 am
One of the ugliest cars ever made, second only to the Aztec.
I always thought it looked like an old toaster. My father's employer gave him one to drive for a while, and it really enhanced the look of our driveway.  :laugh:
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Offline Smokin Joe

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #25 on: December 04, 2025, 06:01:24 pm »
Quote from: verga on December 04, 2025, 03:06:30 pm
I would give up driving before I ever owned san AMC product.
I really liked the Javelin. :shrug:
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Offline catfish1957

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #26 on: December 04, 2025, 06:07:27 pm »
Quote from: Wingnut on December 04, 2025, 09:47:11 am
I want one.  Maybe this will force the big three to build an affordable truck again.

I'd bite too, especially as a skinny kid back in the day.   However, in my expanded old age, I am F-150 sized.   :cool:
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #27 on: December 04, 2025, 06:13:47 pm »
Quote from: catfish1957 on December 04, 2025, 06:07:27 pm
I'd bite too, especially as a skinny kid back in the day.   However, in my expanded old age, I am F-150 sized.   :cool:

I still weigh the same as I did when I was playing college FB.  However, It is distributed differently, so the F-150 is prolly the better choice for me too!
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #28 on: December 04, 2025, 06:35:33 pm »
Quote from: Bigun on December 04, 2025, 01:01:12 pm
A Gremlin would be a strong contender for that title as well.
I had a '74 and blew head gasket, stranding me.  Everything squeaked and rattled on that car.

Couldn't wait to get rid of it.
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Offline berdie

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #29 on: December 04, 2025, 06:45:06 pm »
Quote from: Wingnut on December 04, 2025, 01:08:20 pm
We had a  Levi's edition gremlin.  You couldn't kill that thing.  But like the yugo it came standard with heated rear hatch window defroster so your hand kept warm when you pushed it.



Well that's one good thing.  :rolling: :rolling:
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #30 on: December 04, 2025, 07:06:03 pm »
Quote from: Bigun on December 04, 2025, 01:01:12 pm
A Gremlin would be a strong contender for that title as well.

I had a friend in high school who was a few years ahead of me.  He and a friend squeezed a Chevy 350 into a Gremlin.  A shitload of fun until someone wrecked it.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #31 on: December 04, 2025, 07:56:23 pm »
Why is the CEO still employed by Ford?

Losses he caused are staggering.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #32 on: December 04, 2025, 08:08:22 pm »
Quote from: Kamaji on December 04, 2025, 07:06:03 pm
I had a friend in high school who was a few years ahead of me.  He and a friend squeezed a Chevy 350 into a Gremlin.  A shitload of fun until someone wrecked it.
Can't hardly imagine.

I had a six and it came also in a V8, which I thought was too much engine in that rattletrap
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Offline verga

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #33 on: December 05, 2025, 07:51:23 am »
Quote from: Smokin Joe on December 04, 2025, 06:01:24 pm
I really liked the Javelin. :shrug:
Knew a guy that owned one, looked good sitting in the driveway, ran like a POS. He got it professionally tuned up and then sold it as fast as he could.
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Offline verga

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #34 on: December 05, 2025, 07:53:37 am »
Quote from: Kamaji on December 04, 2025, 07:06:03 pm
I had a friend in high school who was a few years ahead of me.  He and a friend squeezed a Chevy 350 into a Gremlin.  A shitload of fun until someone wrecked it.
Must have had to cut out the wheel wells and shorten the drive shaft 3-4 inches. @Kamaji
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In a time of universal deceit - telling the truth is a revolutionary act.
�More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction. Let us pray we have the wisdom to choose correctly.�-Woody Allen
If God invented marathons to keep people from doing anything more stupid, the triathlon must have taken him completely by surprise.

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #35 on: December 05, 2025, 08:06:03 am »
Quote from: verga on December 05, 2025, 07:53:37 am
Must have had to cut out the wheel wells and shorten the drive shaft 3-4 inches. @Kamaji

That, and the firewall was “moved” back by means of sledge hammer!
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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #36 on: December 05, 2025, 08:22:54 am »
Quote from: Kamaji on December 05, 2025, 08:06:03 am
That, and the firewall was “moved” back by means of sledge hammer!

As my dad always said; Don't force it. Use a bigger hammer.
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