Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
11/07/2025 / By Cassie B.
Ford may terminate its electric F-150 Lightning after massive losses.
Sales of the electric truck are dramatically lower than its gas-powered counterpart.
The vehicle’s high price and practical drawbacks like reduced range have hurt demand.
Ford is now pivoting to develop a smaller, more affordable electric pickup.
This signals a major setback for the large, expensive electric truck segment.
https://www.climate.news/2025-11-07-ford-billion-ev-losses-demand.html