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Author Topic: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand  (Read 270 times)

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Offline rangerrebew

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Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« on: November 10, 2025, 07:06:40 am »
Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
11/07/2025 / By Cassie B.


Ford may terminate its electric F-150 Lightning after massive losses.

Sales of the electric truck are dramatically lower than its gas-powered counterpart.

The vehicle’s high price and practical drawbacks like reduced range have hurt demand.

Ford is now pivoting to develop a smaller, more affordable electric pickup.

This signals a major setback for the large, expensive electric truck segment.

https://www.climate.news/2025-11-07-ford-billion-ev-losses-demand.html
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Offline DB

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #1 on: November 10, 2025, 08:23:31 am »
Duh...

Ford's management who did this should all be looking for jobs.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #2 on: November 10, 2025, 08:34:55 am »
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew
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Offline Texas Yellow Rose

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #3 on: November 10, 2025, 08:36:53 am »
Quote from: IsailedawayfromFR on November 10, 2025, 08:34:55 am
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew
:thumbsup:
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Offline Hoodat

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #4 on: November 10, 2025, 09:14:17 am »
Considers?  Ya think?
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Offline mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #5 on: November 10, 2025, 10:57:36 am »
Shocked. Shocked, I tell you.
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Offline Bigun

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #6 on: November 10, 2025, 11:09:45 am »
Quote from: IsailedawayfromFR on November 10, 2025, 08:34:55 am
Any fool could have told Ford this would happen.

Remove Ford leadership and start anew

Anybody who owns FMCO stock should be raising hell.
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Offline Wingnut

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #7 on: November 10, 2025, 11:10:49 am »
Ford like Flounder, messed up by trusting the Government.
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Offline IsailedawayfromFR

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #8 on: November 11, 2025, 09:48:57 pm »
Quote from: Wingnut on November 10, 2025, 11:10:49 am
Ford like Flounder, messed up by trusting the Government.
And Ford, like Flounder, likewise wound up damaging their car.
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Offline the OlLine Rebel

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #9 on: November 11, 2025, 10:00:09 pm »
Quote from: mountaineer on November 10, 2025, 10:57:36 am
Shocked. Shocked, I tell you.

I c what u did there
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Offline the OlLine Rebel

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #10 on: November 11, 2025, 10:03:38 pm »
Maybe instead of building likewise useless mini trucks, Ford can return to making actual “cars”.  Cannot believe they dumped the Fusion which was so popular.

I understand the government regulation nonsense, just would be nice to have regular cars.
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Offline mountaineer

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Re: Ford considers killing F-150 Lightning after $13 billion in EV losses and dismal consumer demand
« Reply #11 on: November 11, 2025, 10:06:31 pm »
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