In any event, the real question is lead-in and lead-out, which will all come out this afternoon. Last year, Kendrick Lamar and his dog-whistle of a halftime show lost about 5 million viewers from the 15 minutes immediately before it started.
Now, I'll concede that Telemundo viewership this year will likely be through the roof.
But... on an unrelated note... Bad Bunny doesn't even represent the views of Puerto Ricans in general. The guy who's been peddling anti-USA sentiment and Puerto Rican independence with all the subtlety of an Immortal Technique track (which is to say none at all) stands in stark contrast to a populace that has repeatedly voted for statehood with the U.S. The talking point that "Puerto Rican is American" doesn't stand up well when your main mouthpiece doesn't want it to be American and thinks Hawaii being a state is imperialist. And the one thing that bothered me most of what I've read, other than the typical filth (which should have been known when this guy was on the show six years ago and drew the most complaints since the Timberlake/Janet Jackson wardrobe malfunction of 2004), is that he quoted Irving Berlin's "God Bless America" and completely misrepresented what Berlin meant by that by listing off the entire Western Hemisphere. Berlin came to this country as a child escaping persecution in Russia and had a tremendous appreciation for what this country in particular offered him.
