http://www.politico.com/story/2016/06/cruz-strategist-trump-has-a-math-problem-224294Cruz strategist: Trump has a math problemJeff Roe, Ted Cruz’s campaign manager, tells 'Off Message' that Trump’s allergy to analytics could be fatal.Glenn Thrush | 06/14/16 05:23 AM EDT
Bridget Mulcahy/POLITICOJeff Roe, a burly and self-deprecating 43-year-old former baseball umpire and onetime howitzer-crew hand, estimates that the presumptive Republican nominee is costing himself from 2.5 to 5.5 percentage points nationally by refusing to invest more time, energy and cash in data, analytics and a first-rate ground operation.
By any calculation those are precious points that Trump, who faces an uphill climb against Hillary Clinton on the electoral map — and has trailed the Democratic nominee in most polls — can’t afford to lose.
“He dumped our ass, right? He won, we lost, so let's keep everything in perspective,” Roe told me during a 90-minute interview for POLITICO’s “Off Message” podcast that quickly turned into an intense tutorial in Republican campaign strategy and management — and a warning to the man who beat his boss.
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Cruz, conspicuously, remains the biggest GOP name not to endorse Trump. The reason, Roe said, is partly Trump’s decision to go “very personal” on the senator’s family, but also a professional calculation (with overtones of sweet revenge): Despite Trump’s claim that he’ll bring new independents into the process, 2016 promises to be the same-old base election and he’ll need the hard-core conservatives “Lyin’ Ted” was so good at galvanizing.
Is it possible Cruz won’t endorse?
“Gosh. Yeah. Yeah, for sure, that's possible,” said Roe, adding that he’s had only “sporadic” contact with Trump campaign manager Corey Lewandowski, talking or texting a half-dozen times since Cruz suspended his campaign a month back. “I mean, if you learn anything from “The Art of the Deal”, [it] is you have leverage, you have something that somebody wants. Don’t ever act like you want to make a deal until you make a deal, OK?”
Then he smiled and eased back in his chair. “Trump told Ted, ‘I don't need his votes,’” Roe said, with relish. “OK? So that’s one way to look at it. If, at some point in the campaign, he believes he needs the votes and he believes that [they’re] key to him winning, then the conservatives will have leverage, and I think that's really damn important leverage. ... [We’ll be] able to hold him accountable.”
He refused to say whether Trump has asked Cruz to climb on board yet.
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When Cruz finally got tough, Trump began dodging debates — and Roe predicted he’ll soon find an excuse to limit his onstage interactions with Clinton despite the widespread view that Trump’s attacks will make Clinton look weak and beatable.
“I don't know that they'll have one. ... I bet if they do, they only have one,” he said of potential debates. “Everybody’s going to bake it into the cake that she’s going to win, and he’s going to look like a fool and say the same things over and over. She will have the apparatus to have the time to prepare. Trump’s his own guy. He’ll be tired.
“I’m sure he’s going to do one, and he’ll call it a draw. He’ll win the Drudge poll afterwards,” Roe added.