Author Topic: Cracker Barrel Doubles Down on Remodeling Efforts [update]  (Read 9315 times)

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Offline 240B

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Cracker Barrel Stock Plummets After Controversial Rebrand

Trending Politics News
By Chris Powell
August 21, 2025

Cracker Barrel is in hot water with both Wall Street and its loyal customers after rolling out a sweeping rebrand that’s rattled investors and outraged longtime fans. On August 21, the company rolled out a new logo and modernized interior design under its “All the More” campaign.

But rather than boosting enthusiasm, the changes have sparked widespread backlash and a stunning drop in share price. The rebrand included the removal of Cracker Barrel’s beloved “Uncle Herschel” logo—an image of a man sitting on a barrel that had become a signature of the company since 1977.

In its place, the company introduced a minimalistic design: simple gold text on a plain background, stripped of its nostalgic character. Cracker Barrel also announced plans to remodel its restaurants, phasing out their signature country-store décor—complete with trinkets, dark wood, and front-porch rocking chairs—in favor of brighter, sleeker aesthetics.

The market reaction was swift and brutal. Shares plunged more than 14% at one point, wiping out nearly $200 million in market value before a modest recovery left stock prices down around 13.9% at $50.84 per share. Major outlets, including CBS and CNN, reported drops ranging from 8% to 15% depending on the time of day. Wall Street watchers were stunned.

https://trendingpoliticsnews.com/just-in-cracker-barrel-stock-plummets-after-controversial-rebrand-mace/
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Offline 240B

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Popular Burger Chain Goes Scorched Earth On Cracker Barrel Over ‘Soulless’ Rebrand

Trending Politics News
By Cullen McCue
August 22, 2025



Popular burger chain Steak N’ Shake did not hold back in criticizing the controversial rebrand decision made by one of its competitors, Cracker Barrel, which has generated widespread criticism online and led to a significant dip in the company’s stock price.

Cracker Barrel offers a wide range of traditional southern cuisine and comfort food. Inside, Cracker Barrel locations are known for their decor, which includes wooden rocking chairs on front porches, stone fireplaces, and nostalgic artifacts, evoking the feel of an old-school general store.

In recent weeks, the company has started the process of rapidly overhauling its interior design. Many of the unique artifacts and props have been removed from the dining rooms in favor of scaled down decorations limited to walls.

The company has also redesigned its tables and dining areas to become more in line with modern fast food chains, a move critics have said is cutting down on the company’s appeal. Despite the backlash, Cracker Barrel chief marketing officer Sarah Moore has defended the rebrand. “This is also centered on making our stores easier to operate,” Moore said back in May.

The backlash reached a fever pitch on Tuesday, when the company announced that it would be doing away with its iconic logo in favor of a scaled-down version. The iconic image of a man, dressed as an old school general store owner, sitting next to a barrel has been axed in favor of generic font.

https://trendingpoliticsnews.com/popular-burger-chain-goes-scorched-earth-on-cracker-barrel-over-soulless-rebrand-cmc/
You may find 'nobility' in a savage. But never forget that his first instinct is to kill you.
You cannot "COEXIST" with people who want to kill you.
If they kill their own with no conscience, there is nothing to stop them from killing you.
Rational fear and anger at vicious murderous Islamic terrorists is the same as irrational antisemitism, according to the Leftists

Offline Timber Rattler

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Being part of the rural culture, we regularly eat at Cracker Barrel and found the food and service good at most locations until 2020 with the pandemic, which pretty much ruined it.  It's a crying shame because we really did enjoy the southern comfort food, reminiscent of what my grandma used to fix, especially for breakfast.
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Offline Timber Rattler

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Meanwhile:

The Disastrous Cracker Barrel Rebrand Finally Gets an Explanation and It Will Surprise No One

https://redstate.com/brandon_morse/2025/08/22/the-disastrous-cracker-barrell-rebrand-finally-gets-an-explanation-and-it-will-surprise-no-one-n2193129
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"In a time of universal deceit - telling the truth is a revolutionary act."  ---George Orwell

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Robby Starbuck has exposed many corporations' DEI ideology and practices, and persuaded many of them to change their ways.
Quote
... Here’s the highlights you need to know:

• Cracker Barrel has funded "all ages" Pride events for many years like Nashville Pride and Third River City Pride.

• Cracker Barrel worked with the far left HRC organization and reportedly sponsored HRC events for 10 years. They even brought an HRC representative to their Tennessee HQ to do a pronoun and transgenderism training. We’ve included photos of this in the video. As a reminder, the HRC supports child sex changes and men in women’s bathrooms. They work to normalize/legalize both things and they work to force transgenderism in the workplace.

• Cracker Barrel worked with a group called Conexión Américas as part of their DEI efforts. This group helps illegal immigrants, providing them lawyers and the executive director opposes President Trump’s deportations.

• Cracker Barrel sponsored the Out & Equal LGBTQ Workplace Advocate Conference and presented a workshop on how Cracker Barrel has made progress supporting LGBTQ+ causes. This group works to push sexual topics and pronouns into the workplace. ...
Read entire thread at X:

https://twitter.com/robbystarbuck/status/1959097759350378743
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Offline Timber Rattler

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Yeah, the whole sorry story is laid out here:

SCOOP: Cracker Barrel Rebrand Tied to Woke Lobby

https://upward.news/p/cracker-barrel-rebrand-woke-lobby
aka "nasty degenerate SOB," "worst of the worst at Free Republic," "Garbage Troll," "Neocon Warmonger," "Filthy Piece of Trash," "damn $#%$#@!," "Silly f'er," "POS," "war pig," "neocon scumbag," "insignificant little ankle nipper," "@ss-clown," "neocuck," "termite," "Uniparty Deep stater," "Never Trump sack of dog feces," "avid Bidenista," "filthy Ukrainian," "war whore," "fricking chump," "psychopathic POS," "depraved SOB," "Never Trump Moron," "Lazarus," and "sock puppet."

"In a time of universal deceit - telling the truth is a revolutionary act."  ---George Orwell

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All the woke DEI you're seeing is almost completely attributed to Blackrock and their leverage over companies due to their massive portfolio of shareholdings in those companies.

What I don't understand is why an investment firm would deliberately crash stocks in their portfolio and lessen  their value. Goes against every rule of investing there is.
The Republic is lost.

Offline Cyber Liberty

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All the woke DEI you're seeing is almost completely attributed to Blackrock and their leverage over companies due to their massive portfolio of shareholdings in those companies.

What I don't understand is why an investment firm would deliberately crash stocks in their portfolio and lessen  their value. Goes against every rule of investing there is.

I don't get that either.  I guess driving companies' values into bankruptcy is preferable to making a buck to these people.   :shrug:
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Offline Wingnut

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Even Sydney Sweeney couldn't save Cracker Barrel now. 
To paraphrase Neil Young, The needle is in and the damage is done.
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“You will never understand bureaucracies until you understand that for bureaucrats procedure is everything and outcomes are nothing.” Thomas Sowell

Offline IsailedawayfromFR

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All the woke DEI you're seeing is almost completely attributed to Blackrock and their leverage over companies due to their massive portfolio of shareholdings in those companies.

What I don't understand is why an investment firm would deliberately crash stocks in their portfolio and lessen  their value. Goes against every rule of investing there is.
Over 21% of Crack Barrel is owned by the usual suspects Blackrock and Vanguard who have pushed the ESG agenda onto the boardrooms of companies nationwide.
https://swotanalysisexample.com/blogs/owners/crackerbarrel-owners
Modify message
“You will never understand bureaucracies until you understand that for bureaucrats procedure is everything and outcomes are nothing.” Thomas Sowell

Offline IsailedawayfromFR

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Being part of the rural culture, we regularly eat at Cracker Barrel and found the food and service good at most locations until 2020 with the pandemic, which pretty much ruined it.  It's a crying shame because we really did enjoy the southern comfort food, reminiscent of what my grandma used to fix, especially for breakfast.
I agree.

When traveling, I always prefer the good old fashioned cafe or diner to corporate fast food places.

Cracker Barrel was my safe alternative when I could not find those as it was consistent even though a franchise.
“You will never understand bureaucracies until you understand that for bureaucrats procedure is everything and outcomes are nothing.” Thomas Sowell

Offline cato potatoe

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It's remarkable how such incompetent people land executive roles in for-profit organizations.  All Cracker Barrel needed was a return to passable food quality ... i.e. meat dishes made to order, and vegetables not tasting like they just came out of a can from Walmart. 

Not only should this woman be fired, but the shareholders should sue her and the Board of Directors. 

Offline Smokin Joe

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This isn't a screw-up, it's purposeful destruction, and the elimination of a commercial icon of traditional culture, done with malice and forethought.

It is an insidious aspect of the culture war between us and The Left.
How God must weep at humans' folly! Stand fast! God knows what he is doing!
Seventeen Techniques for Truth Suppression

Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

C S Lewis

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This isn't a screw-up, it's purposeful destruction, and the elimination of a commercial icon of traditional culture, done with malice and forethought.

It is an insidious aspect of the culture war between us and The Left.

That's why I think she will stick to her guns and ride CB right into the ground.
For unvaccinated, we are looking at a winter of severe illness and death — if you’re unvaccinated — for themselves, their families, and the hospitals they’ll soon overwhelm. Sloe Joe Biteme 12/16
I will NOT comply.
 
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Meet the VP of Marketing Communications at Cracker Barrel.

https://twitter.com/robbystarbuck/status/1959299109363302624
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Offline MeganC

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Meet the VP of Marketing Communications at Cracker Barrel.

https://twitter.com/robbystarbuck/status/1959299109363302624

I see those glasses (just like on the CB CEO) and all I see is a smiling Marxist bully.

Cracker Barrel is done. Good riddance!
RUSSIA MUST BE DESTROYED!!!

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Utter claptrap!
For unvaccinated, we are looking at a winter of severe illness and death — if you’re unvaccinated — for themselves, their families, and the hospitals they’ll soon overwhelm. Sloe Joe Biteme 12/16
I will NOT comply.
 
Castillo del Cyber Autonomous Zone ~~~~~>                          :dontfeed:

Offline Cyber Liberty

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I see those glasses (just like on the CB CEO) and all I see is a smiling Marxist bully.

Cracker Barrel is done. Good riddance!

That seems to be a common trait of that breed!
For unvaccinated, we are looking at a winter of severe illness and death — if you’re unvaccinated — for themselves, their families, and the hospitals they’ll soon overwhelm. Sloe Joe Biteme 12/16
I will NOT comply.
 
Castillo del Cyber Autonomous Zone ~~~~~>                          :dontfeed:

Offline Timber Rattler

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aka "nasty degenerate SOB," "worst of the worst at Free Republic," "Garbage Troll," "Neocon Warmonger," "Filthy Piece of Trash," "damn $#%$#@!," "Silly f'er," "POS," "war pig," "neocon scumbag," "insignificant little ankle nipper," "@ss-clown," "neocuck," "termite," "Uniparty Deep stater," "Never Trump sack of dog feces," "avid Bidenista," "filthy Ukrainian," "war whore," "fricking chump," "psychopathic POS," "depraved SOB," "Never Trump Moron," "Lazarus," and "sock puppet."

"In a time of universal deceit - telling the truth is a revolutionary act."  ---George Orwell

Offline Cyber Liberty

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See how well that worked out for him!  Replaced by an Electrician....
For unvaccinated, we are looking at a winter of severe illness and death — if you’re unvaccinated — for themselves, their families, and the hospitals they’ll soon overwhelm. Sloe Joe Biteme 12/16
I will NOT comply.
 
Castillo del Cyber Autonomous Zone ~~~~~>                          :dontfeed:

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Offline Smokin Joe

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If it ain't broke, don't fix it.
How God must weep at humans' folly! Stand fast! God knows what he is doing!
Seventeen Techniques for Truth Suppression

Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

C S Lewis

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Online Hoodat

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Land o Lakes got rid of the Indian, but kept the land...Aunt Jemima's kin lost the royalties when her image was removed. Uncle Ben got run off. Now CB is getting rid of the Cracker and the Barrel?

Who's next, the Quaker on the oats box? Little Debbie?

Apparently, liberals don't mind seeing white faces on food products when shopping at the grocery store.  They just don't want to see any black, brown, or red faces.  Grocery shopping should be an all-white event.
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            BRING BACK PO' FOLKS !!!

If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

"The [U.S.] Constitution is a limitation on the government, not on private individuals ... it does not prescribe the conduct of private individuals, only the conduct of the government ... it is not a charter for government power, but a charter of the citizen's protection against the government."     -Ayn Rand-

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I kind of miss Radio Shack.

There's been no replacement.

Offline 240B

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If it ain't broke, don't fix it.
There is no intent to 'fix' anything. This is all calculated, intentional, and deliberate. They know exactly what they are doing while pretending to be unaware. Who knew this would happen? (anyone with a working brain knew this would happen)

Just another piece of America to destroy. The people who did this, are happy with the result. And if Cracker Barrel ceases to exist, they will not shed a single tear. Stupid old Patriotic White American people got what they deserve. F**k um!
You may find 'nobility' in a savage. But never forget that his first instinct is to kill you.
You cannot "COEXIST" with people who want to kill you.
If they kill their own with no conscience, there is nothing to stop them from killing you.
Rational fear and anger at vicious murderous Islamic terrorists is the same as irrational antisemitism, according to the Leftists

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So I take it that was satire based on the resume.

Good eye, Bigun almost got me ... it was satire (and funny).
Exodus 18:21 Furthermore, you shall select out of all the people able men who fear God, men of truth, those who hate dishonest gain; and you shall place these over them as leaders over ....

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            BRING BACK PO' FOLKS !!!



There is one here in the Panhandle. Lynnhaven Fl.
https://www.pofolks.net/
You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.

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No government in the 12,000 years of modern mankind history has led its people into anything but the history books with a simple lesson, don't let this happen to you.

Offline Wingnut

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Good eye, Bigun almost got me ... it was satire (and funny).


I loved the past job descriptions on the work history.  Hilarious!
You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.

Online Hoodat

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There is one here in the Panhandle. Lynnhaven Fl.
https://www.pofolks.net/

Wish we had one here on the other end of Alabama.
If a political party does not have its foundation in the determination to advance a cause that is right and that is moral, then it is not a political party; it is merely a conspiracy to seize power.     -Dwight Eisenhower-

"The [U.S.] Constitution is a limitation on the government, not on private individuals ... it does not prescribe the conduct of private individuals, only the conduct of the government ... it is not a charter for government power, but a charter of the citizen's protection against the government."     -Ayn Rand-

Offline Cyber Liberty

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There is one here in the Panhandle. Lynnhaven Fl.
https://www.pofolks.net/

We used to have one in Mesa, AZ but it closed eons ago.  I went there a lot, it was just down the street from where I worked at the time...now they are only in FL.
For unvaccinated, we are looking at a winter of severe illness and death — if you’re unvaccinated — for themselves, their families, and the hospitals they’ll soon overwhelm. Sloe Joe Biteme 12/16
I will NOT comply.
 
Castillo del Cyber Autonomous Zone ~~~~~>                          :dontfeed:

Offline 240B

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Exposed: Cracker Barrel workers' bombshell claims about $1M-a-year CEO as she faces calls to quit over 'delusional' woke rebrand

Daily Mail
By JOE HUTCHISON
23 August 2025


Julie Felss Masino

Alissa Heinerscheid


The embattled CEO of Cracker Barrel has been accused by workers of slashing working hours and reducing food quality, Daily Mail can exclusively reveal, as she faces calls for her resignation over a disastrous rebrand.

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage among customers and wiping millions off the company stock price, which shed almost $100 million in market value on Thursday.

President and CEO Julie Masino, who earns $1 million a year, has become a target for those outraged over the change.

Staff have vented over what they describe as poor management at the highest level of the company by airing their grievances on the employment review site Glass Door.

A crew member in Minnesota posted: 'To the CEO Julie Masino, stop cutting our hours.

'We are making less pay for more work when we are understaffed because you suck at bringing this dead company from its grave.

'Stop lowering your food quality. No it is NOT a good idea to force your cooks to serve bacon that is over a day old. Bacon shouldn't be saved overnight, believe it or not.'

One worker, who claims they are an Associate Manager at a branch in South Carolina, posted: 'New leadership is driving the company down.

'There is now nothing that makes Cracker Barrel any different from every other below-average restaurant chain.'

(more)
https://www.dailymail.co.uk/news/article-15028009/Cracker-Barrel-bombshell-CEO-delusional-woke-rebrand.html

Nothing really 'new' in this. Just more pile-on negative coverage of the Bud Light process currently happening. Exactly the same scenario. Age old super-successful company hires a young bouncy smiling young female who loves all things related to LGBXYZ stuff to revitalize the brand. And she immediately erases everything about the brand which made it successful in the name of making it align with the "views of today". However, the 'modern views' of young female fully indoctrinated college graduates are a million miles away from the views of over 90% of America.
« Last Edit: August 24, 2025, 05:26:40 pm by 240B »
You may find 'nobility' in a savage. But never forget that his first instinct is to kill you.
You cannot "COEXIST" with people who want to kill you.
If they kill their own with no conscience, there is nothing to stop them from killing you.
Rational fear and anger at vicious murderous Islamic terrorists is the same as irrational antisemitism, according to the Leftists

Offline cato potatoe

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We have a Po Folks in St. Pete.  How did I not know this. 

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They are all over Il and even Wisc...I love their chocolate cake..lol
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Offline IsailedawayfromFR

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Exposed: Cracker Barrel workers' bombshell claims about $1M-a-year CEO as she faces calls to quit over 'delusional' woke rebrand

The embattled CEO of Cracker Barrel has been accused by workers of slashing working hours and reducing food quality, Daily Mail can exclusively reveal, as she faces calls for her resignation over a disastrous rebrand.

The chain debuted a new logo for the first time in 48 years earlier this week, sparking outrage among customers and wiping millions off the company stock price, which shed almost $100 million in market value on Thursday.

President and CEO Julie Masino, who earns $1 million a year, has become a target for those outraged over the change.

Staff have vented over what they describe as poor management at the highest level of the company by airing their grievances on the employment review site Glass Door.

A crew member in Minnesota posted: 'To the CEO Julie Masino, stop cutting our hours.

'We are making less pay for more work when we are understaffed because you suck at bringing this dead company from its grave.

'Stop lowering your food quality. No it is NOT a good idea to force your cooks to serve bacon that is over a day old. Bacon shouldn't be saved overnight, believe it or not.'

One worker, who claims they are an Associate Manager at a branch in South Carolina, posted: 'New leadership is driving the company down.

'There is now nothing that makes Cracker Barrel any different from every other below-average restaurant chain.'

(more)
https://www.dailymail.co.uk/news/article-15028009/Cracker-Barrel-bombshell-CEO-delusional-woke-rebrand.html

Nothing really 'new' in this. Just more pile-on negative coverage of the Bud Light process currently happening. Exactly the same scenario. Age old super-successful company hires a young bouncy smiling young female who loves all things related to LGBXYZ stuff to revitalize the brand. And she immediately erases everything about the brand which made it successful in the name of making it align with the "views of today". However, the 'modern views' of young female fully indoctrinated college graduates are a million miles away from the views of over 90% of America.
And let's not forget that this rebranding is throwing away $700 million to accomplish.

Pretty fancy grave being dug with shareholders' money.
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Offline Bigun

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Good eye, Bigun almost got me ... it was satire (and funny).

LOL! I thought the Bud Light item on the resume would be a dead give away.
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Offline 240B

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Waffle House Unveils Successful Brand Strategy Of Just Keeping Everything The Same Forever

The Babylon Bee
Aug 22, 2025

NORCROSS, GA — Following the public relations disaster Cracker Barrel experienced this week after it introduced its new logo, popular restaurant chain Waffle House unveiled a successful strategy of just keeping everything the same forever.

The 24-hour breakfast chain sought to avoid the same backlash Cracker Barrel suffered by simply not ever changing any of its branding, products, or decor, and instead maintaining everything exactly as it has been since 1955.

"We're never going to be different," said Waffle House CEO Joe Rogers III. "Other restaurants may feel pressure to change the way they look, come up with new logos, or occasionally wipe crumbs and grease off the tables, but at Waffle House, we pledge that our customers will never have to deal with that type of jarring change."

(more)
https://babylonbee.com/news/waffle-house-unveils-successful-brand-strategy-of-just-keeping-everything-the-same-forever
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You cannot "COEXIST" with people who want to kill you.
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Offline Cyber Liberty

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Waffle House Unveils Successful Brand Strategy Of Just Keeping Everything The Same Forever

The Babylon Bee
Aug 22, 2025

NORCROSS, GA — Following the public relations disaster Cracker Barrel experienced this week after it introduced its new logo, popular restaurant chain Waffle House unveiled a successful strategy of just keeping everything the same forever.

The 24-hour breakfast chain sought to avoid the same backlash Cracker Barrel suffered by simply not ever changing any of its branding, products, or decor, and instead maintaining everything exactly as it has been since 1955.

"We're never going to be different," said Waffle House CEO Joe Rogers III. "Other restaurants may feel pressure to change the way they look, come up with new logos, or occasionally wipe crumbs and grease off the tables, but at Waffle House, we pledge that our customers will never have to deal with that type of jarring change."

(more)
https://babylonbee.com/news/waffle-house-unveils-successful-brand-strategy-of-just-keeping-everything-the-same-forever

I realize it's The Babylon Bee, but the article is essentially correct.  Waffle House is a solid business model, even if they have, uh, colorful entertainment at some locations.
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Offline Wingnut

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I realize it's The Babylon Bee, but the article is essentially correct.  Waffle House is a solid business model, even if they have, uh, colorful entertainment at some locations.

Where else besides a Waffle House can you get in a fist fight, get a black eye and then go home with a new girl friend.
You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.

Online Hoodat

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I realize it's The Babylon Bee, but the article is essentially correct.  Waffle House is a solid business model, even if they have, uh, colorful entertainment at some locations.

One big positive for Waffle House is that they cook the food in front of you.  You have eyes on the cook at all times.

Their hamburgers are awesome.  They serve true vanilla Cokes.  And they offer green chiles on their hash browns.
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Offline txradioguy

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This isn't a screw-up, it's purposeful destruction, and the elimination of a commercial icon of traditional culture, done with malice and forethought.

It is an insidious aspect of the culture war between us and The Left.

The Left is hell bent on destroying everything that made this country great.

No part of our culture...history...our daily life is too small or unimportant for the Left not to destroy.
The libs/dems of today are the Quislings of former years. The cowards who would vote a fraud into office in exchange for handouts from the devil.

Here lies in honored glory an American soldier, known but to God

THE ESTABLISHMENT IS THE PROBLEM...NOT THE SOLUTION

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Offline txradioguy

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Where else besides a Waffle House can you get in a fist fight, get a black eye and then go home with a new girl friend.

Carnival Cruise Lines.
The libs/dems of today are the Quislings of former years. The cowards who would vote a fraud into office in exchange for handouts from the devil.

Here lies in honored glory an American soldier, known but to God

THE ESTABLISHMENT IS THE PROBLEM...NOT THE SOLUTION

Republicans Don't Need A Back Bench...They Need a BACKBONE!

Offline Wingnut

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Carnival Cruise Lines.

Well, you got me there!  A floating funhouse of fisticuffs and weave pulling on the seven seas.
You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.

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After Jazzy Crockett is out of Congress, she easily could get a job as a Carnival Cruise activities director.
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