Liberal media split: Who gets what in the messy NBC-MSNBC divorce?
The liberal cable network will soon be called 'MS NOW' under the new Versant company
By Joseph A. Wulfsohn Fox News
Published August 19, 2025 6:00am EDT
The decades-long marriage between NBC and MSNBC is steadily headed towards a corporate divorce as parent company Comcast continues its NBCUniversal split, separating the famed Peacock brand from the majority of its cable assets.
Last year, Comcast announced it was spinning off its cable networks into a separate company, now named Versant. Versant will be the new home for MSNBC, CNBC, USA Network, Oxygen, E!, SYFY and the Golf Channel among other assets, while NBCUniversal maintains NBC News, the NBC News Now streaming network, Telemundo and Bravo.
For years, NBC and MSNBC were joined at the hip as the cable network relied on the news-gathering operation and talent of its sister broadcast network. But the separation is expected to be completed by the end of 2025.
So who gets what in the messy divorce?
The Peacock
One of the looming questions over MSNBC's future was whether it would keep its name and the iconic "Peacock" symbol. That answer came Monday when it was announced that MSNBC will be renamed MS NOW, an acronym for "My Source for News, Opinion, and the World."
A new logo was also unveiled, replacing the fashionable rainbow bird with a striped flag with a red, white and blue color scheme.
Notably, CNBC, which always stood for "Consumer News and Business Channel," will keep its name.
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