Author Topic: Surprise! Jaguar Cuts 500 Management Jobs After Woke Rebrand  (Read 191 times)

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Online mystery-ak

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Surprise! Jaguar Cuts 500 Management Jobs After Woke Rebrand



Simon Kent 17 Jul 2025

Jaguar Land Rover (JLR) is looking to cut 500 management jobs as it copes with falling sales and brand management issues in the wake of its much-maligned woke repositioning efforts.

Last week, the legendary British carmaker revealed a drop in sales in the three months to June blamed on slow exports to the U.S. because of tariffs and the planned wind-down of older Jaguar models.

Leftist UK Prime Minister had noted that tariff imposition and gave his promise he would protect the jobs of Jaguar workers, a hollow vow that has now been defeated by events.


https://twitter.com/Keir_Starmer/status/1920527419536027731

The BBC reports JLR said it would launch a voluntary redundancy scheme while predicting the reduction was not expected to exceed 1.5 percent of its British workforce.

The firm described the sacking of 500 management staff as “normal business practice.”

Car industry expert Professor David Bailey of the Birmingham Business School told the BBC that U.S. President Donald Trump’s decision to impose a 10 percent tariff on British cars exported to the U.S.  “play a big role in this.”

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https://www.breitbart.com/europe/2025/07/17/surprise-jaguar-cuts-500-management-jobs-after-woke-rebrand/
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Offline Wingnut

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Jagwire, The Bud Light of the Automobile world.
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Offline jafo2010

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When Jaguar started running these woke commercials, I thought, they were gravely out of step with what was happening in the USA.  Did they not observe the hit Budweiser took with Bud Light?  I thought they lost their minds.


And I suspect in reality, it is the woke nonsense that cost them more than any tariff.  They are using the tariff as cover for their idiocy.

This woke nonsense in the USA is on life support.  It is not dead, yet, but I am hoping we come to see the last of it while Trump is POTUS.

I would never purchase either brand.  Land Rover from what I read have serious transmission issues along with many other things going wrong that are not easy or cheap to repair, and Jaguars had a history of electrical problems, but a friend told me when Ford bought them, they had improved a good bit on that issue.  I still would not own one.  British cars are inferior IMHO.

Although I will say, if I won big on the lottery, I would get an Aston Martin, the car of Bond.  I think they have always been one of the better looking sports cars.

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Jagwire, The Bud Light of the Automobile world.

Always loved the look of the XKE back in the day.

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Offline Wingnut

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Always loved the look of the XKE back in the day.



I agree.  However owners told horror stories about their reliability back then!
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Always loved the look of the XKE back in the day.


Me, too. I passed on a hardtop in Virginia in the 80s because I'd have had a hard time getting it worked on, and really, it would only have been a summer vehicle. I wish I hadn't...
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Offline roamer_1

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Always loved the look of the XKE back in the day.


None for me thanks. I'm a Bowtie boy, all the dang way. Pontiac too. Old iron... Give me half the money that thing costs, and I will make a ground-pounder that will eat that thing's lunch.

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None for me thanks. I'm a Bowtie boy, all the dang way. Pontiac too. Old iron... Give me half the money that thing costs, and I will make a ground-pounder that will eat that thing's lunch.


We would never expect anything less from you.
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Offline berdie

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At one time a Mustang was my dream car. I had a '66. Sold it a couple of years ago. My second dream car was a Jag. Never had one and never will now...too hard to get in and out of...for me at least. Today, my third dream car is a Bentley. Unless my trees start growing $1000 bills...won't ever happen.

One out of three ain't bad.  :laugh: The Ridgeline I drive serves me well.

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DEI has ntohing to do with showing up your frien-emies at the Country Club or the Social Club.

Paying too much for a crappy car shows that you are so rich that you can afford to waste money on paying too much for crappy cars.
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Re: Surprise! Jaguar Cuts 500 Management Jobs After Woke Rebrand
« Reply #10 on: Today at 07:12:54 pm »
None for me thanks. I'm a Bowtie boy, all the dang way. Pontiac too. Old iron... Give me half the money that thing costs, and I will make a ground-pounder that will eat that thing's lunch.
I was tempted, and could have bought it for 3 grand. Had the money, too, but didn't pull the trigger. I always liked going fast but realized they only do that in tip-top condition. I could afford the car, but as the saying goes, if you have an English car, you need to be able to afford to have a mechanic for it on staff...

I'm with you on the bowties, though. I have built small block engines (350s) and would rather do that than another FE Block Ford.
How God must weep at humans' folly! Stand fast! God knows what he is doing!
Seventeen Techniques for Truth Suppression

Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

C S Lewis