Dems drop $20M on bizarre 'American men' strategy plan study in effort to dig out of 2024 political hole
Emma Colton
Tue, May 27, 2025 at 12:53 PM CDT
Democrats are spending $20 million on a study examining how to speak to "American men" after losing ground with the demographic during the 2024 election cycle, The New York Times revealed.
"Speaking with American Men: A Strategic Plan" is a $20 million project crafted by Democrats to "study the syntax, language and content that gains attention and virality in these spaces" of male voters, the Times reported Sunday.
Known as "SAM," the study will specifically examine young male voters and how the party can connect with the demographic. Additionally, the study advised rolling out pro-Democrat ads in video games.
The study's revelation was made in an overarching article detailing the uphill battle Democrats face after the 2024 election, which included Democrats scrambling to replace former President Joe Biden as the nominee with just more than 100 days left in the election cycle and ultimately delivering all seven battleground states to President Donald Trump.
"The Democratic Party’s tarnished image could not come at a more inopportune moment," the article detailed. "In this era of political polarization, the national party’s brand is more important and influential than ever, often driving the outcomes of even the most local of races."
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https://www.yahoo.com/news/dems-drop-20m-bizarre-american-175317005.html