Rivian will turn around
Rivian CEO said they made a huge mistake by building a pickup and should have started with cheaper cars as most people do not want a ev pickup. . Rivian is coming out with a lower cost crossover they believe will turn the company around.
From google:
Cash burn
Rivian is losing money on each car it sells, though this is an improvement from the previous year.
Positive developments
Rivian has some positive developments, including a faster timeline to produce the R2 crossover, lower lithium prices, and excess capacity in its original Illinois plant.
Fisker went bankrujpt? So what? There was 10,000 automobile co's in the US over the years. Most just sold a handful of cars. Many were ex buggy companies trying to adapt. 99.99 did not survive.
@Hoodat
Why don't most people want an EV pickup?
First off, the majority of (non fleet, privately owned as opposed to 'company trucks') pickups out there don't work for a living. They have 4 doors, enough cabin for a couple of car seats, and occasionally carry something in the back. All very nice, but not a working truck.
If you're going to go the EV route, it makes just as much sense to get a car for that, or better yet, keep your gas pickup for the long haul vehicle.
As for commercial fleets,you start off with a heavier electric vehicle that loses range fast with any load. In these parts, that pickup may routinely get 250 miles per day, and then have to be immediately ready to go elsewhere or be diverted on the 'regular' run. That's in all kinds of weather, and a significant number of those miles will be off pavement, in remote areas. You just aren't going to find the right amperage of current bush in the boonies.
When you take the difference in refueling time for a pickup that works for a living, it's time off the clock, time when the truck is not making money. That adds up fast. Ten to fifteen minutes for a petroleum fueled vehicle, and that's taking care of bodily functions and grabbing a snack and coffee on the way.
The heavier vehicle reduces the load the truck can carry. Increased tire wear factors in, especially for fleet vehicles, which multiply those losses by the number of vehicles in the fleet.
As a result, electric pickups only fit a limited market.
All of this "they are working on" stuff is like a campaign promise. If you don't have it in your hot little hands, you don't have it. Someday, maybe, but not today, when you need it, and that just doesn't cut it.
As for range numbers, they are like mileage ratings, and seldom hold up in the real world. I would neither bet my business nor my life on that.