I think it depends on the agenda of whoever is trying to sell it. Companies that make transmission lines and equipment are going to point to the plant. The plant is going to point to the lines.
I think we should all go to hamster power. Those little animals have unending energy.
Those are often operated by the same company. Power measurement isn't complex. Power is transmitted by electron flow and easily measured.
As they said in the article, losses are heat and vibration, those are not hard to measure. If those major losses at the power plant are not really occurring, why is all that heat going out the exhaust and cooling towers?
Those fancy terms they throw out to sound impressive:
But power turns out to be pretty complex. The technology 3DFS developed in its Pittsboro, North Carolina, research facility measures 26 separate parameters of electricity, including voltage, phase angle, phase imbalance, active power, reactive power, harmonics, power factor, and more.
Yeah, we measure all that, and unlike the lies in the article, we measure it digitally. We have for decades. My transformer control relays look like:

The instruction manual is 570 pages.
This isn't 1950 anymore in the power industry any more than it is in the communication industry.