Yeah, I agree with this. The upper management of InBev (US) likely isn't itself totally woke, but they wanted to appease that crowd so they hired woke marketing and HR/DEI people. Probably figured "Eh, it'll make the wokesters happy and they really can't hurt us, so why not?" My guess is that they never expected this to happen, and that if they could do it over again, they'd never hire that woke Alissa she-hag who torpedoed their biggest seller.
But of course, they can't reverse the past, and they're even more terrified of the backlash if they publicly disavowed all the woke/rainbow crap. So...they're stuck.
Yup. Tho it looks pretty plain to me. They gotta sell beer. In redneck terms, it's gonna take a heartfelt apology, an admission of wrong-doing, and a re-commitment to upholding what their brand is supposed to be. That's the way forward.
But that's gonna lock away all that lovely credit line money that required them to embrace the bullshit. However bad that is going to hurt... in the end, they have to sell beer.
This is an extraordinary battle between stockholder/consumer corporatism and stakeholder corporatism, and it is just fascinating to me. And it is a death knell for stakeholder corporatism
Because what is going to win is this:
The Customer is Always Right.