Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclus

[Lando Lincoln]

They changed the process by substituting corn syrup for barley, cutting the brew time in half.  They also added silica gel as a clarifier.  But with that change, their product no longer qualified under the legal definition of 'beer'.

How Milwaukee's Famous Beer Became Infamous

Interesting. Thanks for that. My memory wasn’t bad! 

[Kamaji]

They changed the process by substituting corn syrup for barley, cutting the brew time in half.  They also added silica gel as a clarifier.  But with that change, their product no longer qualified under the legal definition of 'beer'.

How Milwaukee's Famous Beer Became Infamous

Interesting article, but I didn't see where the changes caused Schlitz to no longer be "beer".

[Free Vulcan]

Technically, Schlitz isn't beer.  Old Style is a Chicago beer on par with Baltimore's Natty Bo.

I remember drinking the hell out of these back in HS:

Oh buddy, I loved Mickeys back in college. Do they still even make it anymore?

Add: They do, and I can still find it local.

[DefiantMassRINO]

@sneakypete

For the last 30 years, big businesses have sold themselves to foreign corporations, sovereign wealth funds, or re-domiciled overseas to pay lower taxes. ... Swift meats pork packaging business is now owned by the Chi-coms (via a Hong Kong front corporation).  It's the great American Sell-Out.

@DefiantMassRINO

I  had no idea either of them was foreign-owned.

How did this happen. Both virtually had a license to print money for decades,and now they are owned by foreigners?

[Idiot]

Big mistake. HUGE.

That Bud Light car at NASCAR  is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.

Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.

I will never cross their threshold. 

Seriously?  I've never read about that.

[DefiantMassRINO]

My father drank Schlitz until the late 1970s.

My last memory of the old, independent  Schlitz, was their sponsorship of The Who's 1982 (Farewell) Tour.  By then, the flaking beer was driving consumers away.  Never heard of nor seen Schlitz since then.  This was a case study of how to destroy a corporate brand.

What Harvard MBA's and bean counters don't understand is that beer is an experiential product.  Sometimes you have sacrifice maximized profit margin to keep market share and brand prominence.  It's the experience of drinking a beer that differentiates it from its competitors.  That's why micro-brews took some market share in the 1990s and 2000s.

[roamer_1]

Seriously?  I've never read about that.

Yeah... It was Waco. They supported a drag queen event. Ted Nugent sounded off about it. And that started a kerfluffel in the Youtube homesteading community... with some saying it wasn't true. But it was true.

True, though TS never got spanked for it... And nat'l news never picked it up. But it happened, sure enough.

[mystery-ak]

Bud Light's Marketing VP Could Face Some Backlash Over These Photos

Matt Vespa
 |  April 12, 2023 6:30 AM

Bud Light doesn’t need a blowtorch to the face right now. They’ve already done that by partnering with a biological male masquerading as a female in their new marketing ploy that’s torched billions in market value. It still boggles the mind that someone at Anheuser-Busch thought this was a good idea: to insult and spit in the faces of its loyal customer base and try to boost profits and market share…by pandering to less than one percent of the population. Transgenders aren’t going to take Bud Light to the next level.

https://twitter.com/henryrodgersdc/status/1645985314962391041

https://twitter.com/henryrodgersdc/status/1645950867890225156

more
https://townhall.com/tipsheet/mattvespa/2023/04/12/why-bud-lights-marketing-vp-calling-the-brand-fratty-and-out-of-touch-looks-pretty-stupid-right-now-n2621846

[catfish1957]

My father drank Schlitz until the late 1970s.

My last memory of the old, independent  Schlitz, was their sponsorship of The Who's 1982 (Farewell) Tour.  By then, the flaking beer was driving consumers away.  Never heard of nor seen Schlitz since then.  This was a case study of how to destroy a corporate brand.

What Harvard MBA's and bean counters don't understand is that beer is an experiential product.  Sometimes you have sacrifice maximized profit margin to keep market share and brand prominence.  It's the experience of drinking a beer that differentiates it from its competitors.  That's why micro-brews took some market share in the 1990s and 2000s.

Getting a sponsorship to "The Who" is pretty damned bad ass.  In fact I saw them in that tour in Houston that year.  Did it make me want to ever buy this horse piss?  Nope.  But it was a concert going experience like none other.  And as far as a corporate move, I thought it was pretty shrewd.

[Kamaji]

Big mistake. HUGE.

That Bud Light car at NASCAR  is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.

Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.

I will never cross their threshold. 

According to the Tractor Supply website, the webpage on diversity, inclusion and equity ("DIE"), they support the alphabet mafia.

The webpage:  https://tractorsupply.jobs/de_and_i

A graphic from that webpage:

[Kamaji]

[roamer_1]

According to the Tractor Supply website, the webpage on diversity, inclusion and equity ("DIE"), they support the alphabet mafia.

The webpage:  https://tractorsupply.jobs/de_and_i

A graphic from that webpage:

YEP. Best advertisement for RURAL KING there could ever be.

[catfish1957]

YEP. Best advertisement for RURAL KING there could ever be.

I bet Tractor Supply is really a hit with all those LBTQ+ farmers.   

[roamer_1]

I bet Tractor Supply is really a hit with all those LBTQ+ farmers.   

The thing is... Trannies dancing for Texas kids in Waco didn't set anybody off...

But f*** with our beer...

 

[Lando Lincoln]

YEP. Best advertisement for RURAL KING there could ever be.

My gosh do I miss Rural King.

[roamer_1]

My gosh do I miss Rural King.

Never been to one.
Heck, I think the closest TS is in Missoula.

Our ranch stores are Murdoch's and of course, Cenex. Used to have Equity Supply too, but Cenex bought em out.

[roamer_1]

Never seen a Bass Pro shop either. 

[Bigun]

Absolute worst thing ever put in a bottle!

[Bigun]

According to their website, the nearest Rural King to me is in Albertville, AL.  I live in Texas so that's out.

[Wingnut]

My gosh do I miss Rural King.

I miss Blain's Farm and Fleet. Or his Brothers store, Fleet and Farm!

[Idiot]

According to the Tractor Supply website, the webpage on diversity, inclusion and equity ("DIE"), they support the alphabet mafia.

The webpage:  https://tractorsupply.jobs/de_and_i

A graphic from that webpage:

Crap...and I kind of liked Tractor Supply.  Oh well I'll just go to our local supply store then.

[Idiot]

Never seen a Bass Pro shop either. 

Going to Bass Pro is like dying and going to heaven for a fisherman or hunter.  I could spend days in there.  They merged with Cabela's or one bought the other....I forget.

[roamer_1]

Going to Bass Pro is like dying and going to heaven for a fisherman or hunter.  I could spend days in there.  They merged with Cabela's or one bought the other....I forget.

We do have a Cabelas here, but I hardly ever set foot in it... Crazy high prices, and kinda snooty.

We have a REI too, and that is more my style.

[Lando Lincoln]

Rural King is a big defender of the 2A. Each store has the “Gun Barn” for ammo and firearms. I used to go to the stores in Plano and Peru, Illinois. Loved it.

[berdie]

Going to Bass Pro is like dying and going to heaven for a fisherman or hunter.  I could spend days in there.  They merged with Cabela's or one bought the other....I forget.

The "original" in Springfield, Mo. is truly a sight to see.

I didn't realize there was a Cabela's merger.