Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclus

[Idiot]

The "original" in Springfield, Mo. is truly a sight to see.

I didn't realize there was a Cabela's merger.

SPRINGFIELD, Mo. — Bass Pro Shops announced Monday it has agreed to terms to purchase its primary outdoor competitor, Cabela’s, in a deal worth $5.5 billion.

2016

[mountaineer]

Bud Light marketing VP, Alissa Heinerscheid, has been canned
Posted at 5:33 am on April 22, 2023 by FuzzyChimp

In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so.

Our assumption: Being fired is just choosing to identify as a leave of absence at the moment.

    Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
    — Ad Age (@adage) April 22, 2023  ...

Twitchy
 

[LMAO]

Beer drinkers tend to be male

What idiot truly believed that marketing a tranny on a product consumed by males was a great idea?

[LMAO]

If it was 15 years ago and RuPaul was on a commercial for Bud Light, the reaction would be less than it is for Dylan Mulvany. Why? Because 15 years ago, we didn’t have drag shows for kids and an aggressive move by the education and medical communities along with one of the major political parties to transition children

[DCPatriot]

Beer drinkers tend to be male

What idiot truly believed that marketing a tranny on a product consumed by males was a great idea?

@LMAO

Totally agree!

This is what happens with "The Left"...they will keep pushing and pushing for more...like the redhead in the Morgan & Morgan lawyer group commercial.

"MORE...MORE!! MORE!!!

It was a test to see how far the college-age drinker was, in accepting LGBT in their life.

S.T.U.P.I.D.   

[Bigun]

Bud Light marketing VP, Alissa Heinerscheid, has been canned
Posted at 5:33 am on April 22, 2023 by FuzzyChimp

In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so.

Our assumption: Being fired is just choosing to identify as a leave of absence at the moment.

    Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
    — Ad Age (@adage) April 22, 2023  ...

As predicted by @roamer_1

[mystery-ak]

Vice President of Marketing Out at Bud Light Amid Transgender Controversy

Bud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company’s transgender controversy after it used Dylan Mulvaney, a biological male who claims to be a transgendered woman, to promote its products.



more
https://www.breitbart.com/politics/2023/04/21/vice-president-of-marketing-out-at-bud-light-amid-transgender-controversy/

[Bigun]

As predicted by our own @roamer_1

[sneakypete]

If it was 15 years ago and RuPaul was on a commercial for Bud Light, the reaction would be less than it is for Dylan Mulvany. Why? Because 15 years ago, we didn’t have drag shows for kids and an aggressive move by the education and medical communities along with one of the major political parties to transition children

@LMAO

Excellent points.

[sneakypete]

You almost have to wonder if Dylan Mulvaney is/was her "main squeeze". 

[Hoodat]

If it was 15 years ago and RuPaul was on a commercial for Bud Light, the reaction would be less than it is for Dylan Mulvany. Why? Because 15 years ago, we didn’t have drag shows for kids and an aggressive move by the education and medical communities along with one of the major political parties to transition children

This brings up another point.  RuPaul works his ass off to play the role.  He embraces femininity, beauty, and grace.  He comes off as a woman.  Mulvany on the other hand does not at all embrace femininity.  Instead, he mocks it.  He pushes a stereotype that is offensive to women.

[mystery-ak]

Bud Light confirms ‘leave of absence’ for marketing VP behind Dylan Mulvaney controversy
April 22, 2023 | Vivek Saxena

Anheuser-Busch, the parent company of Bud Light, has reportedly switched up Bud Light’s marketing team in the wake of the Dylan Mulvaney controversy.

“Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser,” AdAge magazine reported.

https://twitter.com/BeerBizDaily/status/1649548866209849346

While no reason was offered for the abrupt switch, AdAge noted that, according to a statement from an Anheuser-Busch distributor out of Kansas, Heinerscheid’s decision to involve the company with Mulvaney “circumvented the proper approval channels.”

Heinerscheid’s ouster follows a recent interview she did with the “Make Yourself At Home” podcast in which she touted her efforts at making Bud Light’s marketing more “inclusive” and, ultimately, leftist.

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was this brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” she said on the podcast.

more
https://www.bizpacreview.com/2023/04/22/bud-light-confirms-leave-of-absence-for-marketing-vp-behind-dylan-mulvaney-controversy-1352346/

[Hoodat]

While no reason was offered for the abrupt switch

i.e AB isn't publicly acknowledging the Mulvaney ad as a mistake.

according to a statement from an Anheuser-Busch distributor out of Kansas, Heinerscheid’s decision to involve the company with Mulvaney “circumvented the proper approval channels.”

BS.  There is no way this gets done without upper management approval.

[Lando Lincoln]

Beer drinkers tend to be male

What idiot truly believed that marketing a tranny on a product consumed by males was a great idea?

Exactly. Especially the 12-pack, NASCAR, Carhartt, Wrangler male. Sheesh, what a dolt.

[Wingnut]

Exactly. Especially the 12-pack, NASCAR, Carhartt, Wrangler male. Sheesh, what a dolt.

.  Pretty sure she'll land a new gig at some wokeass company.  But her days at AB are over.

[Cyber Liberty]

.  Pretty sure she'll land a new gig at some wokeass company.  But her days at AB are over.

She's "on leave" from her gig at AB. I think she will keep a job there, doing something else.

[Wingnut]

She's "on leave" from her gig at AB. I think she will keep a job there, doing something else.

. BKMK.  To see which one of us called it!!!

[mountaineer]

She's "on leave" from her gig at AB. I think she will keep a job there, doing something else.

There may be an opening on the loading dock.

[roamer_1]

As predicted by @roamer_1

Not enough, I bet, @Bigun ... One head has rolled... The main one, sure... Would have been enough right off the bat... but I dunno if that will be enough anymore.

I think more board level heads rolling is in order... And maybe the CEO
UTTER PANIC...
Then the SINCERE Apology
With lots and lots of groveling.

The longer they wait, the worse it will be.

[roamer_1]

i.e AB isn't publicly acknowledging the Mulvaney ad as a mistake.

Yes they did - in parallel with trying to rub it off on lower level management.
But they have not apologized SINCERELY.

BS.  There is no way this gets done without upper management approval.

That's right.

[Kamaji]

There may be an opening on the loading dock.

That's not where she'll end up.  Her next gig will be much more remunerative than the A-B gig was.

[catfish1957]

There may be an opening on the loading dock.

I want no part of what she, he , or it  loads.......

[roamer_1]

There may be an opening on the loading dock.

Not right now there's not... 10% down in sales in the first week of the boycott which is really just four days. Wanna bet which way it went the second week?

They can't give the stuff away...

Meanwhile, at Molson/Coors/Miller...  Molson/Coors up 7%, and Miller Lite sales up something like 17%

[roamer_1]

That's not where she'll end up.  Her next gig will be much more remunerative than the A-B gig was.

Betcha not. I think she's done in corporate. Radioactive.

You don't decimate the biggest beer brand in America and get rewarded. Even by the woke.  The point is to lead the people by the nose... Not make them bolt. This is the worst damage ever to the woke theology.

[Kamaji]

Betcha not. I think she's done in corporate. Radioactive.

You don't decimate the biggest beer brand in America and get rewarded. Even by the woke.  The point is to lead the people by the nose... Not make them bolt. This is the worst damage ever to the woke theology.

Betcha she does.