KFC to launch plant-based fried chicken made with Beyond Meat nationwide
Published Tue, Jan 4 20224:43 PM EST
Amelia Lucas
Kate Rogers
KFC restaurants nationwide will add Beyond Meat’s plant-based chicken to menus, starting Monday for a limited time.
Fast food companies have recently tested or added plant-based items as more customers look to trim meat consumption.
KFC and Beyond Meat say they are bullish on the product despite the launch coming amid the surge in the Covid omicron variant.
KFC restaurants nationwide will add Beyond Meat’s plant-based chicken to its menus, starting Monday for a limited time.
The launch comes after years of testing from the Yum Brands chain and Beyond Meat to create a meat substitute that mimicked the taste and texture of whole muscle chicken, like chicken breast, rather than the ground-up consistency of nuggets.
The two companies first tested plant-based chicken at an Atlanta restaurant in August 2019 — and sold out their limited supply in less than five hours. KFC then tested the new item in Nashville, Charlotte, N.C., and southern California two years ago.
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https://www.cnbc.com/2022/01/04/kfc-to-launch-meatless-fried-chicken-made-with-beyond-meat-nationwide.html