When I was preparing to open my office in Northern California in mid- summer, the temps hovered around 100 degrees.
As part of my opening strategy which included running newspaper ads introducing the new doctor in town, I went door to door in a one mile radius around my office conducting a survey regarding the need for my chiropractic services. Of course that was just a ruse I used for introducing myself personally, hoping the personal contact and introductory handshake would make the right impression.
Anyway, there I stood at their front door in my suit and tie, sweating bullets and wiping my forehead. But, nonetheless, I continued doing that every day for two weeks. I also sent handwritten letters to each family thanking them for taking the time to speak with me.
It worked. On opening day my office was filled with brand new patients!