I am an intrinsically suspicious person and in my opinion, this has the stench of a setup.
Many of these sort of events are deliberate setups. Gaystapo people will look around until they find someone who objects, then they will start a deliberate controversy.
The people who got Kim Davis put in prison were from out of state. They deliberately went to Kentucky because they heard she wouldn't give them marriage licenses. This incident wasn't about getting a Marriage License which they could have easily done elsewhere, it was about provoking a deliberate smash down of people whom they hated.
The Bake the Cake incident is another deliberate setup. So are some of the photography incidents. Queer*s are deliberately trolling people to provoke these confrontations.
It's what they do. It's what they have always done.