This is what happens when you run a campaign "on the cheap" as Trump is doing. Small businesses make themselves look professional simply by watching what the big guys do and then copying. My uncle used to be in the supermarket interior design business. He was a very small operator, doing maybe half a dozen markets per year. He told me that the way he kept up with the latest fashion was simply to walk into newly-constructed supermarkets and observe the color schemes and type faces, and then put his own twist to them. This strategy works well in business (which rewards frugality), but it will not stand up to the limelight of the big leagues. People are going to notice.
