http://www.politico.com/story/2015/01/exclusive-hillary-clinton-may-delay-campaign-114714.html?hp=t1_rExclusive: Hillary Clinton may delay campaign
Top Democrats give a new date for the campaign’s likely start.
By Mike Allen
1/29/15 6:43 AM EST
Hillary Clinton, expecting no major challenge for the Democratic nomination, is strongly considering delaying the formal launch of her presidential campaign until July, three months later than originally planned, top Democrats tell POLITICO.
The delay from the original April target will give her more time to develop her message, policy and organization, without the chaos and spotlight of a public campaign.
A Democrat familiar with Clinton’s thinking said: “She doesn’t feel under any pressure, and they see no primary challenge on the horizon. If you have the luxury of time, you take it.”
Advisers said the biggest reason for the delay is simple: She feels no rush.
“She doesn’t want to feel pressured by the press to do something before she’s ready,” one adviser said. “She’s better off as a non-candidate. Why not wait?”
A huge advantage to waiting is that Clinton postpones the time when she goes before the public as a politician rather than as a former secretary of state. Polling by both Democrats and Republicans shows that one of her biggest vulnerabilities is looking political.
So the Clinton camp has enjoyed watching her recede from the headlines in recent weeks as Jeb Bush and Mitt Romney have amped up their potential candidacies.
One option being considered would be to announce an exploratory committee earlier – perhaps in April, at the beginning of a new fundraising quarter, in the timeframe when insiders originally expected her to launch her campaign.
Then the actual kickoff would be in July, near the start of the next quarter. By launching at the beginning of a quarter, supporters have the maximum amount of time to generate a blockbuster total for their first report.
The delay would pose complications for the infrastructure that has been built in anticipation of her candidacy. Ready for Hillary, a super PAC that expects to go out of business once the campaign begins, now may have to fund its data-gathering and grassroots activities longer than expected.
The danger – and a reason the plan could be scrapped – is that the comparatively leisurely rollout could fuel complaints that Clinton sees the nomination fight as a coronation. Already, her allies are contemplating the possibility that she might not have to debate before the general election.
