Lawrence Person's BattleSwarm Blog
Microsoft has long had a reputation of an abusive company, all the way back to its origins, when Gary Kildall accused Bill Gates of stealing parts of CP/M for DOS. The list of lawsuits against Microsoft for anti-competitive or shady business business practices is so extensive it has its own Wikipedia article. But it’s latest moves to force both subscription models and AI into every nook and crevice of its software may be the final straws that break the Borg’s back, as longtime Windows users finally seem to be abandoning ship.
First up, this David Linthicum piece.
Last month, I met with a mid-sized law firm facing a common dilemma. Their Windows 10 laptops were nearing the end of support and needed to be replaced. Typically, this meant buying new hardware and software—predictable and straightforward. But this time, Microsoft suggested a different approach: move to Windows 365 Cloud PCs, a PC that operates with a monthly subscription and is accessible from any device, scalable, secure, and AI-enhanced. The catch? The shift from ownership to a subscription model and reduced local control led their IT team to question how “personal” these computers truly were.
Cloud subscriptions replace personal computing
The experience of this law firm encapsulates a major industry shift: Today, you don’t buy Windows, you rent access to it. Windows 365 Cloud PCs began as a business-only experiment at Microsoft but have grown into its central product and are now the primary road map, with local Windows installations becoming a mere stepping stone to cloud-based desktops. With tools like Windows 365 Boot, users can bypass the traditional local operating system altogether, landing directly into a personalized, cloud-streamed environment, even on third-party or bring-your-own devices.
Hardware no longer anchors the user’s experience; the familiar PC is now a portal into a metered utility controlled, updated, and managed by Microsoft. Windows 365 Switch blurs the line even further, allowing seamless migration between cloud and local environments. With each step, more user agency is surrendered in exchange for the convenience of a cloud-managed world.
The AI revolution and hardware
As if the cloud weren’t enough, artificial intelligence is muddying the waters. Microsoft is loud about a future built on AI PCs, touting Copilot integration, neural processing units (NPUs), and specialized hardware. But as Dell’s own product head recently admitted, customers aren’t flocking to buy these new devices for AI alone; the proposition is too abstract, and the day-to-day benefits too unclear. In reality, most significant leaps in AI are happening in the cloud, not on the desktop. Even Jeff Bezos framed the future simplistically: AI will appear everywhere, but it will live in the cloud.
Meanwhile, Microsoft is aggressively pushing its users to rely on its AI-powered tools and ecosystem, with access controlled through subscriptions. Gone is the idea of installing and running your own AI applications locally; instead, users are nudged to rent access to AI services, hosted and updated in Microsoft’s cloud. The notion of the self-managed PC is fast giving way to a persistent, subscription-based rental of power and capability, with AI primarily serving as another tool for vendor lock-in.
Hidden costs and loss of control
Businesses and individuals face new economic realities. The traditional model—investing in hardware for five years—is replaced by an ever-escalating treadmill. A basic Windows 365 Cloud PC costs about $41 a month for 8GB, excluding Office or AI add-ons. Vendors pitch this as a trade-off against the hidden costs and complexity of managing local computers in hybrid work. Before long, subscription fees will become just another line item in ballooning IT expenses.
Perhaps more concerning is the core loss of control. The local PC gave users the keys. They owned, updated, installed, and protected their own digital spaces. The new cloud-and-AI reality puts Microsoft in charge of software, identity, AI tools, and even privacy decisions. The old personal computer offered freedom; the new model is managed, metered, and routinely adjusted to fit Microsoft’s evolving business interests. Yes, security can benefit. Yes, patching and remote management are simplified for companies. But every user now sits one step further removed from the heart of their own computing experience.
That was linked by this piece, which was linked from Borepatch, who has further thoughts.
What this means is that you don’t own any Microsoft software. Sure, you may think that because you paid them money (most often when you bought your computer – some of that purchase price went to Microsoft in the form of a license fee for Windows). But you actually don’t own “your” copy of software. At all.
Much More:
https://www.battleswarmblog.com/?p=70243https://www.youtube.com/watch?v=Q8g5UWUkp2I
