While Trump does ok, in the big picture Republicans and conservatives often absolutely suck at messaging and defining the opposition. Words like confederate, secessionist, rebellion, and of course Marxist, despots, dictatorship, sedition, insurrection, treason and all the good ones.
The Rats are longer a political party. They are a terroristic criminal organization looking to overthrow the current govt in a revolution followed by a corrupt despotic dictatorship.