MSNBC Reportedly Enlists Black Actors To Surround White Anchors In Video Promoting RebrandJason Cohen
DCNF Reporter/Clipper
November 13, 2025 11:02 AM ET
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MSNBC posted a Nov. 4 video advertising the network’s My Source for News, Opinion, and the World (MS NOW) rebrand, featuring black actors portraying regular Americans interspliced around the network’s mostly Caucasian anchors, The Washington Free Beacon reported on Tuesday.
MSNBC will officially rebrand to MS NOW on Nov. 15. The video is narrated by network anchor Rachel Maddow, who reads the U.S. Constitution, with the Beacon reporting the ad is likely an appeal to the network’s substantial black audience amid its largely Caucasian team of anchors.
WATCH:
https://www.youtube.com/watch?v=d1157hiAxccMSNBC was the top cable news network for black Americans, the network reported in April. The video features footage of Martin Luther King Jr., protests, the Statue of Liberty and shots of the actors and anchors among other visuals as Maddow narrates.
“We the people of the United States, in order to form a more perfect union, establish justice, ensure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty to ourselves and our posterity, do ordain and establish this Constitution for the United States of America,” Maddow says in the video. “We the free, we the proud, we the brave, we the people.”
The network does not disclose the use of actors in the video, as the Beacon found, identifying them as Alex Mason, Shekaya Sky McCarthy and Marcel Noel.
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https://dailycaller.com/2025/11/13/msnbc-reportedly-enlists-black-actors-to-surround-white-anchors-in-video-promoting-rebrand/
