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Author Topic: The day the music died, MTV is shutting down its music channels after four decades  (Read 153 times)

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Offline Timber Rattler

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The day the music died, MTV is shutting down its music channels after four decades
« on: October 15, 2025, 08:16:06 pm »
https://creators.yahoo.com/lifestyle/story/the-day-the-music-died-mtv-is-shutting-down-its-music-channels-after-four-decades-072758818.html

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There was a time when three letters defined cool. M-T-V.

If you grew up anywhere between the neon ’80s and the streaming 2000s, MTV wasn’t just television, it was a lifestyle. It gave us Madonna before social media, Nirvana before YouTube, and Beyoncé before Instagram. It shaped music, fashion, and the very idea of youth culture.

Now, after more than forty years of rewiring global pop culture, MTV is beginning to power down some of its most iconic music channels around the world, and for millions of fans, it feels like saying goodbye to an old friend.

MTV’s parent company, Paramount Global, plans to shut down five MTV-branded music channels in the U.K. and parts of Europe by December 31, 2025. The affected channels include MTV Music, MTV 80s, MTV 90s, MTV Live, and Club MTV, long-running networks that played nonstop hits, classic throwbacks, and live performances.

EXCERPT

MTV lost its way in the 1990s with non-stop "Hip-Hop," perpetual "Spring Break," and "The Real World."
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Offline Canuck Conservative

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Re: The day the music died, MTV is shutting down its music channels after four decades
« Reply #1 on: October 15, 2025, 08:36:31 pm »
Forget demographics and technological changes ...

backing Hillary's candidacy was the kiss of death!!
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Offline andy58-in-nh

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Re: The day the music died, MTV is shutting down its music channels after four decades
« Reply #2 on: October 15, 2025, 08:56:54 pm »
Streaming killed the video star.
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Offline jmyrlefuller

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Re: The day the music died, MTV is shutting down its music channels after four decades
« Reply #3 on: October 15, 2025, 09:28:16 pm »
For the record: these are mostly overseas channels. MTV has not operated music channels in the United States for several years, except on Pluto TV, which currently has three such channels (which aren't going away any time soon).

Most likely these channels, which are easily automated, will work their way to Pluto.
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Offline Wingnut

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Re: The day the music died, MTV is shutting down its music channels after four decades
« Reply #4 on: October 15, 2025, 09:31:02 pm »
Quote from: andy58-in-nh on October 15, 2025, 08:56:54 pm
Streaming killed the video star.
Spot on!
Ironic ain't it. 

 the 1st video ever on mtv foretold it's demise.
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You don’t become cooler with age but you do care progressively less about being cool, which is the only true way to actually be cool.
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