Author Topic: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews  (Read 1034 times)

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Offline Timber Rattler

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https://www.nytimes.com/2025/09/11/technology/fake-reviews-small-businesses.html

Quote
Natalia Piper was busy running her general contracting business in Los Angeles when a random message popped up on WhatsApp in June.

“Someone has ordered me to post a negative review on your business,” read the message, from a phone number based in Pakistan. “Got an order to post 20 reviews.”

Startled, Ms. Piper responded to ask who had placed the order. And just replying was enough to ensnare her in a widespread scam targeting small businesses across the world.

Fraudsters are extorting businesses for hundreds of dollars each by threatening to post fake negative reviews on Google Maps — or posting fake negative reviews and then demanding a payment to remove them, according to reports from multiple businesses and data from an industry watchdog.

The scammers target small businesses that are highly reliant on online reviews to drive their business — including movers, roofing companies and appliance repair services. Negative reviews can drive down a business’s star ratings and damage their online reputations, potentially costing them thousands in lost revenue. They’re also difficult to remove from Google once they’re posted.

Ms. Piper had already paid $150 to someone else, who was using a number based in Bangladesh, to remove negative reviews that they had posted. Then the person in Pakistan reached out, and she paid them $100 to remove the reviews. Weeks after that, 10 more fake reviews popped up on her profile. This time she did not pay, and Google eventually removed the reviews after she had reported them.

Ms. Piper said that before the fake reviews were removed, her Google rating for her business, Build Solutions, had fallen to 3.6 stars from 5.0.

“It took me eight years to get my reputation in the market, and one guy can damage it in one day,” she said in an interview.


EXCERPT

Of course there's nobody live you can talk to at Google or Meta anymore, so you're stuck if you're a small business owner being blackmailed like this.  I've decided that there's nothing honest on the internet anywhere anymore, if there ever was, certainly not reviews.
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Offline Weird Tolkienish Figure

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #1 on: September 13, 2025, 03:59:50 pm »
https://www.nytimes.com/2025/09/11/technology/fake-reviews-small-businesses.html

EXCERPT

Of course there's nobody live you can talk to at Google or Meta anymore, so you're stuck if you're a small business owner being blackmailed like this.  I've decided that there's nothing honest on the internet anywhere anymore, if there ever was, certainly not reviews.

This is why websites need to be culpable for the crap they post about people, not just the posters.

Offline DCPatriot

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #2 on: September 13, 2025, 04:12:46 pm »
This is why websites need to be culpable for the crap they post about people, not just the posters.

The solution to all this is very simple.

I'll admit things were different in the 1950's, but in the neighborhoods where the mafia lived, there was a reason why nobody had to lock their doors and windows...or worry about leaving their bike or glove on the front lawn overnight.
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Offline Weird Tolkienish Figure

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #3 on: September 13, 2025, 04:38:09 pm »
The solution to all this is very simple.

I'll admit things were different in the 1950's, but in the neighborhoods where the mafia lived, there was a reason why nobody had to lock their doors and windows...or worry about leaving their bike or glove on the front lawn overnight.


Really? How would you identify random hackers in Pakistan?

Offline berdie

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #4 on: September 13, 2025, 08:13:15 pm »
That's just all kinda wrong!

Offline Sighlass

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #5 on: September 13, 2025, 08:17:15 pm »
Who reads Google reviews? Where would you even go to read such reviews?
Exodus 18:21 Furthermore, you shall select out of all the people able men who fear God, men of truth, those who hate dishonest gain; and you shall place these over them as leaders over ....

Offline Drago

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #6 on: September 14, 2025, 10:43:32 pm »
"Google Maps" is one way...zoom in/search to find a business/restaurant, etc. on the Google map and click their name, then click "Reviews".  Here are the Google reviews of the business mentioned in the article:

https://www.google.com/maps/place/Build+Solutions+(Commercial+General+Contractor)/@34.0595944,-118.4202444,986m/data=!3m1!1e3!4m8!3m7!1s0x80c2b97f4548dc39:0xb710b49dd43ea0ec!8m2!3d34.0595944!4d-118.4176641!9m1!1b1!16s%2Fg%2F11g4d8p4qd?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D


Offline Sighlass

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #7 on: September 15, 2025, 02:13:20 pm »
Thank @Drago
Exodus 18:21 Furthermore, you shall select out of all the people able men who fear God, men of truth, those who hate dishonest gain; and you shall place these over them as leaders over ....

Offline cato potatoe

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #8 on: September 15, 2025, 02:31:58 pm »
Online reviews are mostly a scam, about as reliable as movie reviews.  You have to ask somebody you trust, or just experiment. 

Offline DB

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #9 on: September 15, 2025, 02:36:32 pm »
I use Amazon reviews and that has served me pretty well.

Offline Weird Tolkienish Figure

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Re: Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews
« Reply #10 on: September 15, 2025, 02:37:48 pm »
Online reviews are mostly a scam, about as reliable as movie reviews.  You have to ask somebody you trust, or just experiment.

I like youtube reviews but for small businesses they're lacking. With youtube reviews you can kinda tell if the reviewer is legit or not...