Ian Miles Cheong
@stillgray
Candace Owens built a brand out of playing with fire, and now she’s finding out what happens when you light a match next to a gas tank. Here’s a look at how this lawsuit could hit Candace Owens’ wallet, based on what the public record shows:
This Macrons’ lawsuit is seeking both compensatory and punitive damages, meaning Owens could be ordered to pay not just for the actual harm to Brigitte Macron’s reputation, but also as punishment for what the Macrons call “malicious defamation.”
The complaint points out that Owens profited from the smear through her “Becoming Brigitte” podcast, her social media posts, and even merchandise tied to the rumor. If the court rules against her, damages could include disgorgement of the money she made from selling that content and merch.
On top of that come the legal costs: attorney fees, court fees, and possibly expert witnesses if the case involves medical or DNA evidence. If Owens loses, she may also be ordered to pay the Macrons’ legal costs. And since her business entities like Candace Owens LLC and GeorgeTom, Inc. are named in the suit, the financial risks aren’t limited to her personally. Her media brand, revenue streams, sponsorships, and future deals are all on the line if the court finds her liable.
Best-Case Scenario: Owens manages to limit damages, keep punitive awards low, and settle most of the claims cleanly. In that situation, she could still be out anywhere from $500,000 to $2 million, covering compensatory damages, some punitive element, and legal fees. Painful but survivable.
Worst-Case Scenario: The Macrons prove actual malice, demonstrate that Owens profited from the smear, and push for a heavy punitive award. Similar defamation cases involving public figures (like E. Jean Carroll vs. Trump or Depp vs. Heard) have run into tens of millions. If that pattern repeats, Owens could be staring down $50 million or more once punitive damages, disgorgement of profits, and legal costs are factored in. That’s on top of the long-term collapse of sponsorships, deals, and credibility.
The question is, what lesson do we take from this? That lies eventually bankrupt you? That clout chasing has a price? Or that some people have to be financially destroyed before they understand that free speech can come at a cost when you launder conspiracy theories for clicks?
2:50 PM · Sep 22, 2025