Cracker Barrel Doubles Down on Remodeling Efforts [update]

[240B]

I would go back ONLY if the company fires the board and executives who made the decision.  After all, they wasted $700 million doing a rebrand that cratered their stock and revenue stream.
Keeping the same people there is begging to once again experience this as it is endenmic to wokeism.

The Left are religious zealots. As such, any loss of money is considered to be an 'offering' on the alter of "WOKE" ... on the alter of Satan. What I mean by that is that Leftist zealots do not care about losing money "for the cause".

Look at Hollywood. Look at Disney. They spend hundreds of millions every year making 'woke' movies which NOBODY watches. And they keep doing it, over and over and over again. They don't care if they lose money in the name of their agenda. I mean, even a child would know that they are going to lose money. And yet they do anyway, sometimes with glee (as in with Cracker Barrel).

The point is, $700+ million dollars lost is nothing to them if it means pushing their agenda. In fact it is glorious. It is a fitting sacrifice. It is a tribute to their God. As the Aztecs pulled the heart out of their sacrifices and offered up their blood to their God, Leftists pull the heart out of corporations and offer up their money to the Leftist God of WOKE.

[MeganC]

The Left are religious zealots. As such, any loss of money is considered to be an 'offering' on the alter of "WOKE" ... on the alter of Satan. What I mean by that is that Leftist zealots do not care about losing money "for the cause".

Look at Hollywood. Look at Disney. They spend hundreds of millions every year making 'woke' movies which NOBODY watches. And they keep doing it, over and over and over again. They don't care if they lose money in the name of their agenda. I mean, even a child would know that they are going to lose money. And yet they do anyway, sometimes with glee (as in with Cracker Barrel).

The point is, $700+ million dollars lost is nothing to them if it means pushing their agenda. In fact it is glorious. It is a fitting sacrifice. It is a tribute to their God. As the Aztecs pulled the heart out of their sacrifices and offered up their blood to their God, Leftists pull the heart out of corporations and offer up their money to the Leftist God of WOKE.

The woke always blame their failures on racism and white supremacy so even when they lose they can claim moral superiority because their cause is sacred.

[DB]

And they'll blame their customers for not being sophisticated enough for their business model failures... They'll learn nothing...

[DefiantMassRINO]

I wonder if the executive team was put in their by some activist woke Pirate Equity or Vulture Capital guys.

I know Black Rock has been doing some of George Soros' dirty work, stacking companies with woke Boards and Executives.

[mystery-ak]

https://twitter.com/bennyjohnson/status/1960091279779311882

[Fishrrman]

Never been to Cracker Barrel.
They're not in my state...

[bigheadfred]

Bret Baier
@BretBaier
·
20m
Cracker Barrel is going back to the old logo.  Company statement:
"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."

[mystery-ak]

https://twitter.com/FoxNews/status/1960471890436481475

 Published August 26, 2025 6:44pm EDT
Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers
Restaurant chain's stock price sank following removal of 'Uncle Herschel' from branding

By Greg Wehner FOXBusiness

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.

"We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

"As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon," the restaurant chain added.

Cracker Barrel found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.

https://www.foxbusiness.com/politics/cracker-barrel-scraps-new-logo-design-keeps-old-timer-after-listening-customers

[Weird Tolkienish Figure]

I just can't imagine caring about this. The bud light thing, sure. But not this.

[mountaineer]

I just can't imagine caring about this. The bud light thing, sure. But not this.

Maybe if I'd eaten there more than once in my life it would matter to me, but I don't care about their logo or even the decor. That they're big LGBTQ supporters is a negative, though, even if the food is any good.

[mystery-ak]

We always take everyone out to eat for their birthdays..Tommy my now 19yo grandson always picks Cracker Barrel....his dinner is 3 pancakes w/extra syrup...2 scrambled eggs...a side of hashbrowns and 2 sausages...oh..and a root beer.....the same thing year after year..

[Kamaji]

https://twitter.com/FoxNews/status/1960471890436481475

 Published August 26, 2025 6:44pm EDT
Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers
Restaurant chain's stock price sank following removal of 'Uncle Herschel' from branding

By Greg Wehner FOXBusiness

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.

"We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

"As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon," the restaurant chain added.

Cracker Barrel found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.

https://www.foxbusiness.com/politics/cracker-barrel-scraps-new-logo-design-keeps-old-timer-after-listening-customers

That is an essentially meaningless gesture if they don’t fire the CEO and replace the board members who have been misusing the company’s funds to further DEI and other racist policies.

[Cyber Liberty]

If all they are doing is changing the Logo back, that's not going to satisfy the customers.  The remodel of the restaurants needs to go, and get rid of the rainbow rocking chairs from the porch.  Above all, fix the food and service issues!

[the OlLine Rebel]

If all they are doing is changing the Logo back, that's not going to satisfy the customers.  The remodel of the restaurants needs to go, and get rid of the rainbow rocking chairs from the porch.  Above all, fix the food and service issues!

Is there something about "rainbow" chairs to this?  Or are you just surmising, or using a metaphor?

[Bigun]

If all they are doing is changing the Logo back, that's not going to satisfy the customers.  The remodel of the restaurants needs to go, and get rid of the rainbow rocking chairs from the porch.  Above all, fix the food and service issues!

  I flatly refuse to sit in one of those rainbow rocking chairs!

[rustynail]

[Cyber Liberty]

That is an essentially meaningless gesture if they don’t fire the CEO and replace the board members who have been misusing the company’s funds to further DEI and other racist policies.

I agree 100%!  And that will be the least likely thing they will fix!

[Cyber Liberty]

Thank you!   

[Bigun]

Is there something about "rainbow" chairs to this?  Or are you just surmising, or using a metaphor?

It seems that ALL of the photos of the new Cracker Barrel's featuring rainbow rocking chairs on the porch have magically disappeared overnight.

[Cyber Liberty]

Is there something about "rainbow" chairs to this?  Or are you just surmising, or using a metaphor?

See above picture

[Smokin Joe]

Never been to Cracker Barrel.
They're not in my state...

Mine, either.

[IsailedawayfromFR]

I wonder if the executive team was put in their by some activist woke Pirate Equity or Vulture Capital guys.

I know Black Rock has been doing some of George Soros' dirty work, stacking companies with woke Boards and Executives.

Likely true as over 21% is owned by them and Vanguard.

https://www.gopbriefingroom.com/index.php?topic=566999.msg3208717#msg3208717

[Right_in_Virginia]

[Cyber Liberty]

LOL!  You think this fixes things!

[Right_in_Virginia]

LOL!  You think this fixes things!

Don't care one way or the other. 

[Cyber Liberty]

Don't care one way or the other. 

I'm not surprised.

[Bigun]

https://twitter.com/MQSullivan/status/1960706330005508482

[240B]

They "Bud Light" ed themselves.
I do not think they can recover. She torpedoed the ship. You can patch it up, but it is not the same.

[MeganC]

They "Bud Light" ed themselves.
I do not think they can recover. She torpedoed the ship. You can patch it up, but it is not the same.

I won't go to CB until that woman ditches those woke feminist know-it-all glasses! 

[Wingnut]

I won't go to CB until that woman ditches those woke feminist know-it-all glasses! 

I think she plays on the Rachel Maddow farm team.

[DefiantMassRINO]

So, the over-compenstated, incompetent Executives wasted time, money, and goodwill, to accomplish less than nothing.  That sounds right for 2025 America.

They deserve a participation trophy:



I'm sure the punishment and consequences of their Epic Fail will be promotions, raises, golden parachutes, golden coffins, and golden showers of self-aggrandzing aplomb for 'doing a good job'.

That's accountability in Participation Trophy America.  Nobody fails.  Nobody gets fired.  Reverse Darwinism in the Executive Suites corrode the completence, integrity, efficiency, and trust in America's decaying institutions.

This is what happens with multiple iterations of managers only hiring people dumber than themselves - organizational Idiocracy.

[DB]

I assume the Cracker Barrel's founding family is long gone.

[Wingnut]

[IsailedawayfromFR]

Are they also planning to visit Catholic schools?

[IsailedawayfromFR]

I assume the Cracker Barrel's founding family is long gone.

Cracker Barrel Cofounder Rips CEO Julie Felss Masino’s ‘Pitiful’ Rebranding
29 Aug 2025209

Tommy Lowe, the 93-year-old Cracker Barrel cofounder, has nothing but scorn for current CEO Julie Felss Masino and her disastrous revamping of his 56-year-old company.

Speaking to Nashville’s WTVF, Lowe said:

They’re trying to modernize to be more like the competition. Cracker Barrel doesn’t have any competition. … I heard [the new CEO] was at Taco Bell. What’s Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel – the logo alone.

“That’s crazy, that’s a bland nothing. That’s pitiful,” Lowe said of Masino’s sterile Cracker Barrel replacement logo, adding that “$700 million to do that is throwing money out in the street.”

The proposed new logo, the sterile one, is no longer happening. The company agreed to retain the classic logo after a backlash that began last week and ended this week with a stock price dive and President Trump speaking up for the old logo.

Lowe revealed that although Masino has been CEO for two years now, she has never bothered to visit with him. “I don’t have any idea who she is,” he said.

Lowe’s advice for Masino is as simple as it is obvious: “If they don’t get back to keeping it country, then it ain’t gonna work.”

When you put a narcissistic, left-wing woman in charge of something, rather than embracing what made it popular and iconic and building upon that, she and her rampaging ego will annihilate it to recreate it in her own image.
https://www.breitbart.com/politics/2025/08/29/nolte-cracker-barrel-cofounder-rips-new-ceos-pitiful-rebranding/

[Cyber Liberty]

If they don't fix the food and slow service issues, the Logo and decor won't save the company.

[corbe]

   At least they serve wine-based bloody marys (not bad) and beer now, important for a functioning alcoholic to have w/breakfast.