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Author Topic: Jaguar’s Woke EV Campaign Crashes Sales 97%  (Read 102 times)

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Offline rangerrebew

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Jaguar’s Woke EV Campaign Crashes Sales 97%
« on: July 06, 2025, 06:27:20 am »
Jaguar’s Woke EV Campaign Crashes Sales 97%
17 hours ago Eric Worrall 
Essay by Eric Worrall

Supporters claim the crash in sales is all part of the plan.

The full promo video;


Jaguar is, or was, a significant British luxury vehicle brand. I owned a Jaguar “S” type for a few years, and to be fair it was a terrific driving experience. However, maintenance was a nightmare – the suspension needed a rebuild every two years, and the low ground clearance made navigating some of Britain’s less well maintained roads a challenge. My vehicle finally died when the Jaguar engine sucked in a bit of water after going through a puddle, which led to the vehicle catching fire.
 
Not everyone believes the 97% crash in sales was a blunder – supporters claim it is all part of the plan.

Jaguar’s Massive 97% Sales Collapse Is Actually Very Misleading

Let’s take a look at the numbers and what internal data at Jaguar says about the future

BY STEPHEN RIVERS
JULY 2, 2025 AT 08:40

Jaguar sales dropped over 97 percent in Europe after production was halted.
Despite the sharp decline, this outcome was planned as part of the company’s rebrand.
Insights from Jaguar’s latest investor day provide cautious reasons for optimism.

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars available for sale, and some don’t have any at all. This slowdown has contributed to a dramatic 97.5 percent drop in Jaguar’s sales across Europe.

At first glance, that figure seems catastrophic, and it’s already fueled headlines pointing to a collapse linked to Jaguar’s high-stakes rebrand and its pivot toward electric vehicles. But those interpretations miss a crucial piece of context. Jaguar intentionally stopped producing cars at the end of 2024, a move that stretched into early 2025 in some regions, as part of a planned transition to becoming an EV-only brand.

https://wattsupwiththat.com/2025/07/05/jaguars-woke-ev-campaign-crashes-sales-97/
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Offline Fishrrman

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Re: Jaguar’s Woke EV Campaign Crashes Sales 97%
« Reply #1 on: July 06, 2025, 05:31:55 pm »
How can an auto company -- ANY auto company -- survive from one year to the next by selling less than 30 units...?
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Offline Smokin Joe

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Re: Jaguar’s Woke EV Campaign Crashes Sales 97%
« Reply #2 on: July 06, 2025, 05:37:58 pm »
Quote from: Fishrrman on July 06, 2025, 05:31:55 pm
How can an auto company -- ANY auto company -- survive from one year to the next by selling less than 30 units...?
Dunno. Bugatti made 80 cars last year...but they sell for more than a Jag.
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Offline Hoodat

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Re: Jaguar’s Woke EV Campaign Crashes Sales 97%
« Reply #3 on: July 06, 2025, 05:54:13 pm »
Quote from: rangerrebew on July 06, 2025, 06:27:20 am
Supporters claim the crash in sales is all part of the plan.

Screwing over your stockholders is "part of the plan"?
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Re: Jaguar’s Woke EV Campaign Crashes Sales 97%
« Reply #4 on: July 06, 2025, 07:28:32 pm »
I fail to see how an advertising campaign could cause that large of a collapse in sales, even as bad as that one was.
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