DNC revamps messaging, says Trump is 'killing the American dream' through price hikes, 'big beautiful bill'
The campaign, previewed exclusively to Fox News Digital, is one DNC officials said one they plan to hit heavily for the rest of the year as they look to reach new voters ahead of the midterms
By Breanne Deppisch Fox News
Published July 4, 2025 9:44am EDT
FIRST ON FOX — The Democratic National Committee (DNC) on Friday launched a new campaign accusing President Donald Trump of "killing the American dream"through price hikes, market volatility and the GOP-backed megabill passed by Congress.
Party officials plan to lean heavily on the message in the months ahead as they work to broaden their appeal and regain momentum ahead of the 2026 midterms.
The DNC's messaging campaign, previewed exclusively to Fox News Digital, seeks to tie Trump directly to recent price hikes on consumer goods, such as groceries and baby food, as well as cost of living increases and insurance costs, which they argue will soar under the so-called "big beautiful bill."
"America should be the land of opportunity but under Donald Trump, the American dream is dying," they said Friday in an email previewed by Fox News.
The campaign will feature new memos and ads under the broader mantle of the "Trump killing the American dream" campaign, which is slated to run through December.
The initiative is part of the DNC’s broader upheaval of its messaging in the wake of the 2024 elections, which saw longtime Democrat voting blocs, including some minority voters and young people, shift towards Trump and the Republican Party.
This includes Hispanic voters, whose support for Trump nearly broke even with former Vice President Kamala Harris in 2024, according to exit poll data, as well as larger shares of registered Independent voters and young voters.
The new messaging strategy unveiled Friday focuses largely on what Democrats argue is the daylight between Trump's campaign trail promises, contrasting his pledge to return America to a "golden age," with the situation for many working-class Americans.
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https://www.foxnews.com/politics/dnc-says-trump-killing-american-dream-through-price-hikes-spending-bill
