Walmart Faces MAGA Boycott After Heiress Funds 'No Kings' Ad
Published Jun 10, 2025 at 2:24 PM EDT
Updated Jun 10, 2025 at 5:15 PM EDT
Walmart heiress Christy Walton is facing backlash, and Walmart is facing some calls for a boycott from Trump supporters after placing a full-page ad in The New York Times urging Americans to attend town halls and engage in civic discourse.
While the "No Kings Day" ad did not mention President Donald Trump by name, its emphasis on values like honoring commitments to allies, defending against dictators, and respecting trading partners was widely interpreted as a critique of Trump's foreign policy and "America First" agenda.
A spokesperson for Walmart told Newsweek: "The advertisements from Christy Walton are in no way connected to or endorsed by Walmart. She does not serve on the board or play any role in decision making at Walmart."
Why It MattersWalmart has faced criticism in the last several months, being one of many companies targeted by the "economic blackout" movement this year, alongside Amazon, Nestlé and General Mills.
This backlash could cause MAGA-leaning American shoppers to step back from the retailer, potentially impacting sales as the chain faces criticism from other groups as well.
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https://www.newsweek.com/walmart-faces-maga-boycott-after-heiress-funds-no-kings-ad-2083607