Even the Biden Administration Couldn’t Believe How DUMB and GULLIBLE the Mainstream Media Was!
Scott Pinsker | 10:53 AM on May 30, 2025
Sometimes, the smartest PR strategy is to tell the truth. It happens a lot that, of all the options available, telling the truth is your best choice.
Clients hate that!
“Why the hell am I paying you money if I’m just gonna tell the truth?! I could’ve done that on my own!” They’re disappointed if there’s no smoke, mirrors, or magic act.
Alas, most of the time, a client’s PR options are finite. The “facts on the ground” almost always limit your choices. I can’t “sell” a story that isn’t credible, so reality keeps you grounded — especially in an outcome-based endeavor like PR.
Trust me on this, folks: If you jump headfirst out of a second-story building enough times, you’ll believe in gravity, too.
In 1999’s “Bigger and Blacker” show, Chris Rock declared, “A man is only as faithful as his options.” (And 19 years later, in a wacky coincidence, Rock admitted to cheating on his wife and destroying his marriage. Whoops.)
No comment on the male part, but Rock was absolutely, 100% right if he was talking about PR. The overwhelming majority of the time, we’re limited by our options.
But what happens when there are no limits?
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https://pjmedia.com/scott-pinsker/2025/05/30/even-the-biden-administration-couldnt-believe-how-dumb-and-guillible-the-mainstream-media-was-n4940292
