EXCLUSIVETarget worker exposes MASSIVE tariff price hike for popular items: 'Kinda scared'
By BEN SHIMKUS, CONSUMER REPORTER FOR DAILYMAIL.COM
Published: 00:20 EDT, 17 May 2025 | Updated: 23:28 EDT, 18 May 2025
For months, big retailers have been warning that prices will rise.
Now, thanks to insider information from Target workers, the extent of the raises are becoming apparent. Staff say it is just the beginning.
A $9.99 USB-C cord from the store's in-house Heyday brand is now ringing up at $17.99, according to a self-identified employee on Reddit.
'It's happening,' the worker wrote, sharing a photo of the price tag update. 'All of Heyday is going up.'
The spike — an 80 percent increase — is being blamed on the latest wave of tariffs linked to President Donald Trump's trade policies.
Target's price rises come after Walmart on Thursday confirmed that it is raising prices this month as a direct result of tariffs.
The Trump administration framed tariffs as a way to boost a sleepy domestic manufacturing industry by making foreign goods more expensive.
It is a shift from the traditional use of tariffs to protect already-growing industries. The goal in 2025 is to kickstart sectors that have seen little recent investment.
But for goods that rely on global supply chains — like electronics sold at Target — the effects are already showing up on store shelves.

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