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Online mystery-ak

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MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« on: May 10, 2025, 09:22:50 am »
MSNBC’s New-Look Lineup Gets Off To Abysmal Start

Published 14 hours ago

on May 9, 2025

By Chris Powell

MSNBC’s revamped primetime and weekend programming is already faltering, with dismal ratings, sharp audience drop-offs, and a primetime collapse from one of the network’s most promoted new faces. What was meant to signal a new chapter beyond Rachel Maddow’s dominance has instead exposed serious trouble.

In a bid to reshape its identity amid changing leadership and a shifting cable news landscape, MSNBC launched several new shows: The Weekend, The Weekend: Primetime, and The Weeknight. But if the early ratings are any indication, viewers are not impressed.

Take The Weekend, for example. Debuting at 7 a.m. on Saturday with hosts Jonathan Capehart, Eugene Daniels, and Jackie Alemany, the show averaged just 433,000 total viewers and 39,000 in the key 25–54 demo. That’s a 27% and 44% drop, respectively, from the previous week. The Weekend: Primetime fared even worse in its debut at 6 p.m. Saturday night, with just 318,000 total viewers and 22,000 in the demo—a 19% and 39% nosedive compared to the prior weekend slot according to Adweek.

The weekday premiere wasn’t much better. The Weeknight, hosted by the ousted original Weekend crew of Symone Sanders Townsend, Michael Steele, and Alicia Menendez, drew 819,000 total viewers and 78,000 in the demo—down 9% from the previous Monday. Even Jen Psaki’s The Briefing—despite crossing the million-viewer mark—only attracted 65,000 in the 25–54 demo, a figure cable execs typically consider a red flag.

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https://trendingpoliticsnews.com/msnbcs-new-look-lineup-gets-off-to-abysmal-start-mace/
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Online mountaineer

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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #1 on: May 10, 2025, 09:41:07 am »
That's a shame.  :silly:
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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #2 on: May 10, 2025, 09:47:49 am »
Prorated by population that's not even 100 people per county on average.
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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #3 on: May 10, 2025, 09:48:05 am »
Quote from: mountaineer on May 10, 2025, 09:41:07 am
That's a shame.  :silly:
It's were old rat pundits go to die.
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Online rangerrebew

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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #4 on: May 10, 2025, 02:55:58 pm »
Yikes: Jen Psaki's MSNBC Show Might Already Be Circling the Drain
 
Jeff Charles  | May 09, 2025 3:00 PM
 


Townhall Media
MSNBC’s Jen Psaki’s show is losing viewers and if they don’t circle back soon, then it’s possible she might find herself out of a job.

The former White House press secretary recently took over the network’s 9 p.m. ET timeslot on Tuesday through Friday as Rachel Maddow’s show was relegated to Mondays. However, things aren’t going that great for Psaki, according to a Fox News report.
 

On Tuesday, Psaki’s "The Briefing" debuted with 1.2 million viewers and 139,000 in the advertiser-coveted demographic of adults aged 25-54, but her second episode on Wednesday plummeted to just over one million total viewers and only 65,000 in the demo.

MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as "The Briefing" averaged 113,000 on Tuesday and only 37,000 on Wednesday.

MSNBC had much better results at 9 p.m. ET last week with Maddow at the helm, as she averaged 1.9 million total viewers and 141,000 among viewers aged 25-54. Psaki’s second episode managed to shed 46% of those totals among total viewers and 54% in the critical demo.

Psaki’s Wednesday episode was outdrawn by 38 different cable news offerings among the advertiser-coveted demo despite the cushy timeslot. MSNBC’s 9 p.m. ET program was outdrawn by everything Fox News Channel had to offer, along with 13 different CNN shows and seven MSNBC programs.

Ouch.

Psaki recently beclowned herself when she claimed she never saw signs of former President Joe Biden’s cognitive decline, which even a blind marmoset could have easily noticed.

https://townhall.com/tipsheet/jeff-charles/2025/05/09/yikes-jen-psakis-msnbc-show-might-already-be-circling-the-drain-n2656834#google_vignette
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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #5 on: May 10, 2025, 06:02:37 pm »
Peppermint Patty's show possibly cancelled?  Say it ain't so. 
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Offline Hoodat

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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #6 on: May 10, 2025, 06:26:50 pm »
SSDD
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Offline MeganC

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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #7 on: May 10, 2025, 06:56:28 pm »
"one million total viewers and only 65,000 in the demo."

The majority of her viewers are retired Boomers. How sad.
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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #8 on: May 10, 2025, 08:23:44 pm »
Quote from: MeganC on May 10, 2025, 06:56:28 pm
"one million total viewers and only 65,000 in the demo."

The majority of her viewers are retired Boomers. How sad.

Sad thing is those old Grey hairs think they still think it's the 70's again.  But they have live alert around their necks instead ov love beads
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Re: MSNBC’s New-Look Lineup Gets Off To Abysmal Start
« Reply #9 on: May 10, 2025, 08:44:15 pm »
Fascinating to watch. Really. How long will the Parent Company will put up with loss leader MSDNC?
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