Haven't bought a card in Hallmark in 40 years.
With postage at $0.73 or $0.78, one of those if not mistaken, who can afford sending many cards/letters these days?
I get 2 Christmas cards each year, and we reciprocate to those 2 folks. Everything is direct communication via phone or email. Snail mail is all but dead. I pay zero monthly bills except electronic payments. Zero snail mail payments. I write about 2-3 checks a year. Everything today is electronic.
It is a very different world.
How Hallmark stays in business is a mystery to me.
And a local family toy store, they have gone the route of the dodo bird. Small businesses have all gone by the wayside with Walmarts being built every where in the USA. Impossible to compete.
I remember the days when there was a family grocery store on the first floor, the family lived on the 2nd floor just about every other block in neighborhoods. Remember those little stores, going there as a kid to buy penny candy, or basic needs for meals? All gone.
The best analogy is fish. The big fish eats the small fish. And the bigger yet fish eats the big fish. That is the USA commercial environment, and has been that for 60 years.