MSNBC’s Primetime Shake-up Amid Viewership Drop
Story by Kevin Scott • 19h
Jen Psaki encourages people to use their voices in show promotion
Knewz.com is reporting that Jen Psaki has taken over the 9 p.m. EDT timeslot on MSNBC with her new primetime show, "The Briefing," airing Tuesday through Friday. The program replaced longtime host Rachel Maddow’s slot, while Maddow will continue to host on Mondays. Psaki has become a leading figure in MSNBC’s primetime lineup.
Ratings for MSNBC have dropped 13% compared to viewership in 2024 leading up to the election. The network is returning to pre-election numbers, averaging just 1.16 million viewers in primetime since President Donald Trump’s inauguration. In contrast, Fox News’ audience continues to grow in Trump's second term.
https://www.msn.com/en-us/news/politics/msnbc-s-primetime-shake-up-amid-viewership-drop/ss-AA1E6uC8?ocid=msedgntp&pc=HCTS&cvid=3eab27ad8dc2409fb9cb08a1a3fe5b9b&ei=39