Claim: Climate Apathy is Outpacing the Climate Crisis
17 hours ago Eric Worrall
Essay by Eric Worrall
“… we assumed that if the climate worsened enough, people would act, but instead, we’re seeing the ‘boiling frog’ effect …”
People Better Understand Climate Change When Shown Stark, Binary Data
The researchers looked into ways to communicate the true impact of climate change and found a solution.
Published: April 25, 2025
Slowing human-caused climate change requires decisive action, but the slow upward creep of global temperatures contributes to apathy among people who don’t experience regular climate-driven disasters, psychologists say. In a new study from UCLA and Princeton, researchers looked into ways to communicate the true impact of climate change and found a solution.
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“People are adjusting to worsening environmental conditions, like multiple fire seasons per year, disturbingly fast,” said Dubey, senior author of the study. “When we used the same temperature data for a location but presented it in a starker way, it broke through people’s climate apathy. Unfortunately, compared to those who looked at a clearer presentation of the same information, those who only looked at gradual data perceived a 12% smaller climate impact and cared less.”
https://wattsupwiththat.com/2025/04/26/claim-climate-apathy-is-outpacing-the-climate-crisis/
