MSNBC Execs Order Maddow To Tone Down Trump Hate
Published 23 hours ago
on April 25, 2025
By Mark Steffen
The resistance may still have its own cable news channel, but that doesn’t mean its leading men and women have full freedom to push pessimism, bitterness, and doom.
MSNBC executives are reportedly adjusting the programming of Rachel Maddow and other recognizable on-air personalities who have leaned a little too heavily into the anti-Trump talk since the inauguration, a comfortable position no doubt, but not one that is drawing back exhausted liberal viewers.
While the chyrons still blare the blow-by-blow of every move made by President Donald Trump, behind the scenes, staffers say they are operating with limited information about the future of their programming. Maddow, for example, is exhausted herself, insiders say, and at the conclusion of Trump’s first 100 days she plans to step back from her nightly one-hour program and begin to boost her stops along the late-night TV circuit where she has occasionally appeared on “Late Night with Stephen Colbert,” “Jimmy Kimmel Live!” and other friendly turfs.
The rotation will see Jen Psaki put into a more prominent role as the “guinea pig” tasked with keeping MSNBC’s flagging rates above water without Maddow’s assistance. Making the job tougher are new rules being handed down by MSNBC president Rebecca Kutler, a protegé of CNN’s Jeff Zucker.
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