How Anheuser-Busch lost its way with DEI, according to a former executive
Story by David Spector • 2h
A former Anheuser-Busch executive criticized the company’s decision to partner with Dylan Mulvaney, saying it wasn’t "authentic at all."
"The problem with the Bud Light-Dylan Mulvaney partnership was they just were not an authentic partnership at all," Anson Frericks told Fox News Digital. "They were catering to a lot of those special interests."
Frericks began his career at Anheuser-Busch in 2011 and was with the company for over a decade. He told Fox News Digital he realized he needed to leave when DEI was preventing the brand from making what should have been no-brainer business decisions, like partnering with veteran-owned Black Rifle Coffee.
"I joined a company that I thought was a great meritocracy, and then I saw the company really change, especially after 2020, 2021, when the DEI movement was really gaining steam," Frericks said.
https://www.msn.com/en-us/money/companies/how-anheuser-busch-lost-its-way-with-dei-according-to-a-former-executive/ar-AA1AKFRD?ocid=widgetonlockscreen&cvid=1ade8917954a4ae3aa9742ffba546d52&ei=157
