The Great Green Rebranding: How climate activists are trading “save the planet” for “save your wallet”
02/11/2025 / By Willow Tohi
The climate movement is shifting its messaging from moral imperatives to economic benefits, framing green energy as a source of jobs, prosperity and wealth creation.
This rebranding raises concerns about the authenticity of the green energy narrative and whether it’s merely a political maneuver to mask the sector’s reliance on government subsidies and regulatory mandates.
The promise of “green jobs” is questioned, with studies showing that for every green job created, multiple traditional jobs are lost due to increased energy costs and regulatory burdens.
Government intervention in the energy sector through subsidies and mandates is argued to be inflationary and distortive, leading to higher costs for consumers.
The green energy push is criticized as an economic illusion, built on government-driven policies rather than market-driven innovation, competition and affordability.
For decades, the climate movement has leaned heavily on apocalyptic rhetoric, warning of impending doom if humanity fails to curb carbon emissions. But as public skepticism grows, elections swing toward climate realists, and economic realities bite, the messaging is undergoing a dramatic shift. The latest rebranding effort, as highlighted in an Associated Press report, attempts to reposition green energy not as a moral imperative to save the planet, but as an economic juggernaut promising jobs, prosperity and wealth creation.
https://www.climate.news/2025-02-11-climate-activists-trading-save-planet-for-save-wallet.html
