Big Pharma Panics After RFK Makes Major Vow To Ban Industry’s Key Tool

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Big Pharma Panics After RFK Makes Major Vow To Ban Industry’s Key Tool

Trending Politics News
By Mark Steffen
December 2, 2024

Drugmakers have been rattled by Robert F. Kennedy Jr., President-elect Donald Trump’s pick to head U.S. Health and Human Services, and his past promises to reform the way pharmaceutical giants market their products to consumers, with some industry voices ramping up speculation that he will ban a key tool in their arsenal.

The United States and New Zealand are the only two countries in the world that allow Big Pharma to run direct-to-consumer television advertisements, a strategy that has given the industry some of its biggest boon years before the pandemic. Kennedy, a fierce critic of the practice, is on the precipice of being tasked with regulating the industry, a possibility that has company executives sounding the alarm about what his confirmation by the Senate would mean for their bottom line. Those conversations began in earnest late last month when one industry analyst predicted that a ban on DTC marketing would represent the “biggest threat” to profit margins in decades, the Daily Caller reported.

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https://trendingpoliticsnews.com/big-pharma-panics-after-rfk-makes-major-vow-to-ban-industrys-key-tool-mstef/

[PeteS in CA]

While I would not miss the ED and cancer treatments and ... ads, such a move may be unconstitutional.

[The_Reader_David]

More useful would be banning the "evergreening" of drug patents by making trivial changes to the molecules, getting a new patent on a purportedly better product, and continuing to accrue monopoly rents.

Better yet, since drugs and medical devices which are the only or by far the best treatment for a disease are not actually sold in a competitive market (thanks to government granted monopolies called "patents") and have inelastic demand, prices should be regulated in the public interest the same way other monopolies like utilities have their prices regulated in the public interest.

(I'm very much a free marketeer, but when there isn't actually a free market in some good or service, the state should regulate prices to suppress abuse of a monopoly.)

[Smokin Joe]

Side effects include loss of sales, loss of revenue, loss of "nothing is everything" ditties, a wee bit less hypochondria, possible shrinkage of external sales department genitalia....


But maybe with the networks being less beholden to the Pharmaceutical companies for revenue, maybe, just maybe some honest perspectives about the next disease outbreak instead of 24/7 hyperbole pimped fear.

Although I'm not sure what soap they'd sell to who at this point. Maybe blue bead kits and hair dye...

And before anyone says they can't, when is the last time you heard a 'Winston' jingle?

[Hoodat]

While I would not miss the ED and cancer treatments and ... ads, such a move may be unconstitutional.

I disagree.  The pharmaceutical industry is already 100% government regulated.  They also control the airwaves.  They can ban cigarette ads, liquor ads, and pharma ads.  They can regulate what goes into advertising (i.e. that ads be truthful).

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