All they are doing is trying to find a different angle to sell themselves to the people. It's all about staying in power, and once they are in power they will do only what they have to to keep it.
They have their agenda, and putting a shiny smiley face on it hasn't worked in the face of blatant hypocrisy and a devil take the hindmost attitude toward constituents.
I have little doubt that the marketing geeks will use every tool they have to sell them to the people, including lying and censoring any opposition at every turn. It's how they roll.
Just because Newsom has been successful at this crap, dos not mean he should get a chance to put it to more people, harder.
Shut this guy down, California.