November 12, 2024
So how does one beat an incumbent?
By David Mohel
With two assassination attempts and a debate that ended a candidacy, the 2024 presidential election was definitely a wild year in U.S. politics. It ended with a historic comeback to the White House by Donald Trump.
Across the country there were however also thousands of local races being run for positions ranging from school board, mayor, and city council, to governor, to congressional seats. Yet, despite this abundance of democracy in action, incumbents — statistically — were set to win hand-over-fist as they almost always do.
In search of information to help me make sense of what happened, I unearthed a book by political strategist, Louis Perron, Beat the Incumbent: Proven Strategies and Tactics to Win Elections, published this past January, which focuses specifically on helping challengers win elections.
For candidates, the book offers tactics they can utilize in their campaigns; for voters, it offers new understanding about the ways that candidates choose to engage with the public.
more
https://www.americanthinker.com/blog/2024/11/so_how_does_one_beat_an_incumbent.html
