How Barron Trump helped fuel father’s comeback campaign
By
Elaine Mallon
November 7, 2024 3:12 pm
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Eighteen-year-old Barron Trump was the catalyst for his father’s campaign, blanketing the podcast airwaves in a push to win over young men and storm back to the White House.
The former president’s youngest son is clued into all the hottest podcasts for Gen Z men, including This Past Weekend with Theo Von. When a staffer came to President-elect Donald Trump during the campaign to talk about making a podcast appearance, he asked if the plan had been run by Barron. The strategy ultimately resulted in the former president making more than a dozen podcast appearances en route to his Tuesday victory.
A first-time voter and college freshman at New York University, Barron Trump told his father he and his peers aren’t tuning in to CNN, Fox News, or any major network affiliate to keep up with the news. Instead, Barron Trump said he and his generation look to podcasts for entertainment and to stay informed about what’s going on in the world.
The Joe Rogan Experience, hosted by Joe Rogan, and Impaulsive, hosted by Logan Paul, were two of the biggest shows Donald Trump appeared on. The shows, which cater specifically to younger men, have hosts who may make politically incorrect jokes that toss them out of the mainstream but make them central to a key bloc of voters.
One of the first podcasts the president-elect appeared on was in June with the 29-year-old Paul. Paul, a social media celebrity turned professional boxer, has gone viral for years for his clickbait videos that garner millions of views.
Donald Trump’s interview with Paul and his brother, Jake Paul, lasted nearly an hour and has garnered 6 million views — all thanks to a gentle nudge from Barron Trump.
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