‘Made for this’ — Marine Corps drops new ad, motivation intensifies
By Jon Simkins
Oct 29, 2024, 12:42 PM
The Marine Corps' newest ad continued the service's recruiting theme of appealing to elite fighters. (Cpl. Jackson Dukes/Marine Corps)
“Marines are made for this — made for the calling only warriors can answer.”
The bellowing narrative establishes a familiar aggressive tone in the Marine Corps’ newest ad, one that comes amid the military’s usual slew of philosophical shifts driving the rest of the Pentagon’s (oftentimes unpredictable) recruiting efforts.
In their latest creation, the service’s marketing team, which settled on the theme of answering the warrior’s call, once again answered a specific call of a clamoring public: just keep it simple.
The ad’s fleeting scenes feature Marines fast-roping from a helicopter into hostile jungle environs, advancing through arctic terrain as gunfire erupts, carrying out night operations and providing humanitarian aid.
https://www.militarytimes.com/news/your-military/2024/10/29/made-for-this-marine-corps-drops-new-ad-motivation-intensifies/