How Denmark Is Nudging the Nation to Cut Back on Meat
Wealthier countries need to consume less meat to tackle climate change — and one nationwide experiment to encourage plant-based diets may show a way forward.
By Sanne Wass
June 27, 2024 at 12:00 AM EDT
Danish chef Rasmus Kofoed has no regrets about going mostly meat free at his three-Michelin star restaurant, even if the decision spurred a wave of hate from across Denmark.
“We got a lot of angry emails from people who said they hoped we would go bankrupt and close,” Kofoed recalls in an interview in Geranium, his chic and bright restaurant located at the national football stadium in Copenhagen.
“It’s like people think you come and steal something from them,” says Kofoed, who was undeterred by the uproar. The chef changed the menu to largely plant-based fare in 2022 and earned a coveted world’s best restaurant award that same year.
https://www.bloomberg.com/news/features/2024-06-27/denmark-wants-people-to-consume-less-meat-dairy
