Author Topic: Companies scale back Pride Month after last year’s public response cost them millions  (Read 1341 times)

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Offline rangerrebew

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Companies scale back Pride Month after last year’s public response cost them millions
Get Woke, Go Broke: The adverse experiences of last June appear to have corporate boardrooms reevaluating some of their practices with respect to “Pride” month and related merchandise after sales and share prices plummeted.



By Ben Whedon
Published: May 31, 2024 11:01pm

 
Saturday will mark the start of “Pride” month, in which advocates of LGBTQIA+ causes celebrate that movement. In recent years, June has seen major corporate chains feature an array of “Pride”-themed merchandise and decorations, though some offerings have prompted considerable backlash from a non-receptive -- even hostile public -- in recent years.


2023 saw major retailers such as Target become the subject of boycotts over more controversial products marketed for children. Other companies, such as Anheuser-Busch came under scrutiny over marketing campaigns that failed to resonate with their traditional clientele.

The adverse experiences of last June appear to have corporate boardrooms reevaluating some of their practices with respect to “Pride” month and the merchandise related to it. Here’s a look at some of the major disasters of 2023 and how brands plan to handle things in 2024.

https://justthenews.com/nation/culture/satcompanies-scale-back-pride-month-after-last-years-backlash
« Last Edit: June 01, 2024, 02:31:35 pm by rangerrebew »
The unity of government which constitutes you one people is also now dear to you. It is justly so, for it is a main pillar in the edifice of your real independence, the support of your tranquility at home, your peace abroad; of your safety; of your prosperity; of that very liberty which you so highly prize. But as it is easy to foresee that, from different causes and from different quarters, much pains will be taken, many artifices employed to weaken in your minds the conviction of this truth.  George Washington - Farewell Address

Offline rangerrebew

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Virtue signaling doesn't free a company from the public response. **nononono*
The unity of government which constitutes you one people is also now dear to you. It is justly so, for it is a main pillar in the edifice of your real independence, the support of your tranquility at home, your peace abroad; of your safety; of your prosperity; of that very liberty which you so highly prize. But as it is easy to foresee that, from different causes and from different quarters, much pains will be taken, many artifices employed to weaken in your minds the conviction of this truth.  George Washington - Farewell Address

Offline Smokin Joe

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Quote
Other companies, such as Anheuser-Busch came under scrutiny over marketing campaigns that failed to resonate with their traditional clientele.

 :silly: :silly: :silly: :silly: :silly: :silly: :silly:

I guess you can sugar-coat dog poop after all!

Seriously, that guy should have been a sales pitch for Dexron VI or something, not beer.
How God must weep at humans' folly! Stand fast! God knows what he is doing!
Seventeen Techniques for Truth Suppression

Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.

C S Lewis

Offline mountaineer

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Chucky's queer?
The abnormal is not the normal just because it is prevalent.
Roger Kimball, in a talk at Hillsdale College, 1/29/25

Offline mountaineer

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Compare and contrast corporate support for gay pride month in the west vs. the middle east.

https://twitter.com/G_S_Bhogal/status/1797010139435720794
The abnormal is not the normal just because it is prevalent.
Roger Kimball, in a talk at Hillsdale College, 1/29/25

Offline mountaineer

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Ian Miles Cheong
@stillgray
BMW just said the quiet part out loud! They admitted that they only promote LGBT Pride in countries where it's financially beneficial for them to do so and hide it in markets where it is not. So much for "allyship."
8:23 AM · Jun 3, 2024

The abnormal is not the normal just because it is prevalent.
Roger Kimball, in a talk at Hillsdale College, 1/29/25

Offline DefiantMassRINO

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The only color of the rainbow that matters to corporations is green.

Go Woke, Go Broke.
"Political correctness is a doctrine fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it’s entirely possible to pick up a turd by the clean end." - Alan Simpson, Frontline Video Interview

Offline mountaineer

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Walmart says, "Scale back?!? We're not scaling anything back for pride month. Full pandering ahead!!"

https://twitter.com/CarmineSabia/status/1798339828742009275
The abnormal is not the normal just because it is prevalent.
Roger Kimball, in a talk at Hillsdale College, 1/29/25