How to Convince those Dumb Deniers Part Eleventy Fifty-Seven
10 hours ago Charles Rotter
Much of what passes for Science® these days is the construction of some focus groups given various subjective A/B tests, then followed up by detailed statistical analysis of subjective surveys of the participants. Not just “Climate Communications”. I’ve seen the same thing in other soft subjects, such as “Design Science” for years. The following is a classic of the genre.
Their conclusion seems to be that if you ask people to make sacrifices, they resist more conspicuously than if you tell people in passive voice that things must be done, especially by others.
Lots of math was involved in order to reach this spectacular and profound conclusion.
https://www.tandfonline.com/doi/full/10.1080/17524032.2023.2296844?src=https://wattsupwiththat.com/2024/02/18/how-to-convince-those-dumb-deniers-part-eleventy-fifty-seven/
