Audi hits brakes on EV rollout as enthusiasm wanes
DECEMBER 19, 2023
By Paul Homewood
Audi will hit the brakes on its rollout of electric car models as consumer enthusiasm wanes in the face of high prices compared to petrol models.
Gernot Döllner, the boss of the Volkswagen-owned brand, said that he wants to avoid flooding dealerships and factories with the vehicles as sales slow.
“The advantage of EVs (electric vehicles) is becoming visible to consumers step by step,” Mr Döllner told Bloomberg News.
Official forecasts for electric car take-up in the UK were slashed by almost half last month. Sales of new battery-powered cars were expected to grow steadily until they accounted for 67pc of the market by 2027, under a prediction issued in March.
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