Half of Threads’ users have dropped off as Meta app struggles to hold attentionBy Shannon Thaler
July 20, 2023
Threads may not be the “Twitter killer” app Meta CEO Mark Zuckerberg hoped it would be.
The Instagram-linked Threads has seen users flee in droves since it became the toast of the social media world at the beginning of the month, according to analytics company Similarweb,
The most recent data shows Threads ‘ daily active users plummeted to 23.6 million on July 14 after hitting a peak of 49 million on July 7.
Elon Musk-owned Twitter, meanwhile, had about 107 million users on July 14, according to Similarweb, which tracks usage only on the social media platform’s Android app.
Last week, Zuckerberg crowed that his app was downloaded more than 100 million times since launching on July 5. He has been noticeably silent since.
The tech titans have been at war over the rival apps, with the billionaires reportedly ready to duke it out in a cage match brawl.
Musk’s legal team has also threatened to sue Meta for allegedly stealing trade secrets by hiring away former Twitter workers.
But that may be a less pressing issue if Threads’ continues on its current path.
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Source:
https://nypost.com/2023/07/20/threads-users-halved-in-wake-of-launch/
