Recruiting the all-volunteer force requires a whole of nation approach
BY KEVIN SCHMIEGEL, OPINION CONTRIBUTOR - 07/09/23 2:00 PM ET
FILE – Students in the new Army prep course stand at attention after physical training exercises at Fort Jackson in Columbia, S.C., Aug. 27, 2022. The Army fell about 15,000 soldiers — or 25% — short of its recruitment goal this year, officials confirmed Friday, Sept. 30, despite a frantic effort to make up the widely expected gap in a year when all the military services struggled in a tight jobs market to find young people willing and fit to enlist. (AP Photo/Sean Rayford, File)
Last week the all-volunteer force celebrated its 50th anniversary, and the Department of Defense continued its “full court press,” calling upon the newest generation of Americans to serve in our military.
At the end of last year, senior leadership from across DOD took bold steps, not only acknowledging widespread recruiting shortages, but publicly appealing to young people to consider a path to a better future that starts in the armed forces.
On the heels of an opinion piece by the Wall Street Journal Editorial Board last October, the service secretaries from the Army, Navy, and Air Force wrote their own OpEd in the same publication just 10 days later.
But did their passionate plea reach its intended audience? To get the attention of a generation that relies heavily on mobile devices and social media for information, DOD opted for an 800 word op-ed in a business-focused, international daily newspaper rather than mediums like YouTube, Instagram, and Tik Tok where young people spend four or more hours each day.
https://thehill.com/opinion/congress-blog/4087630-recruiting-the-all-volunteer-force-requires-a-whole-of-nation-approach/